One of the most powerful ways to brand your company and establish yourself as a credible resource on a topic is to blog. However, we are all too familiar with the work and effort it takes to maintain a blog. Over the past year, I've gone through seasons where I can't imagine where my next post is going to come from and that's a scary place to be. Being in that place too many times has really helped me to think better about how I can keep quality content that doesn't feel like I'm pulling teeth.
Educate Yourself
If yo...
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Knowing a little bit about the method that Facebook uses to determine who shows up in your news feed can mean the difference between visibility and invisibility for your event or events business Facebook page. While the system is somewhat mysterious, it isn't completely indecipherable. And more and more bloggers are sharing tips on how marketers can use the Facebook system to their advantage.
One of the best posts I've read on this is Socialbrite's 15 Ways to Enhance Your Facebook Influence. The article provid...
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Last week, I prepared a presentation on “How to Generate Business in <140 Characters”. While I plan to post it on the new multimedia section of my site when it launches, I figured there’s no time like the present to put some of these resources out there.
So HOW do I use it for business?
5. Start a conversation.
I can promise you that you will only get what you put into social media. Twitter is not a magic solution where you create an account and suddenly start finding...
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You can't escape the viral buzz that the new media has created. It serves as an efficient marketing tool and if done right, can be quite effective. There are 7 basic steps to creating a social media marketing campaign.
1. Set your goals
Someone once said If you don't know where you're going, how will you know when you get there? To set the proper goals, you must determine specific, attainable goals, and know how to measure the results. Your overall goal is likely to maximize attend...
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The following is the second part of my interview with The Social Collective’s Clinton Bonner concerning online event communities.
Jenise: It seems that there are more and more choices when it comes to choosing an event community service. What should event planners be looking for to get the most for their money?
Clinton: Yes, it is a crowded space already… I would suggest they just use us … I’m kidding.
I think the big thing for 2010 is the bund...
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