As a marketer, you may think YouTube is just a place for watching silly cat videos. On the contrary, it can be used as a tool to better connect with customers, members, and prospects.
After all, according to Nielsen, almost half of all Americans (143.9 million people) viewed some video online in the month of January alone, and many of those were watched on YouTube. That's because the site serves as a central hub for all kinds of video content, including those produced by small businesses and organizations.
There ...
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Out: Using Facebook pages and organization Twitter accounts to solely broadcast newsletters, press releases, announcements and sales.
In: Using social media intentionally, integrated with all marketing channels and crossing organizational silos, to engage people.
Who do we want to engage?
People we already know.
People we don’t know.
From Loyalty To Acquisition
Most social media strategies engage people who have an awareness that the organization already exists. The purpose is to serve as loyalty tool, ...
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In a technology session hosted by Corbin Ball at the 2011 IACC Conference, we saw a glimpse of what is soon to come in the hospitality and travel industry. Corbin briefly discussed the basics of Foursquare, Twitter, Facebook and how they can be of use for the industry, but his main focus was where the hospitality and meetings industry is headed – apps and mobile solutions.
First, how do we know mobile apps are here to stay? Corbin explains,
“In 2011, we have 4.6 billion mobile subscriptions...
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35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. Brands are taking advantage of this new advertising and promotion format…so why aren’t you?
Promo videos allow your company messaging to reach trade show attendees who are on-site, and your potential customers who were unable to travel to the show. Linking to promo videos before, during, and after a trade show on your social media pages and on a custom landing page on your website allows...
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What better way to share the experience of your event than to create a video like the folks from Affordable Meetings did.
Here are my 6 tips for creating an exciting conference video.
1. Use sound
This video has a nice sound clip that fades in and out as you move through this experience.
2. Use people
Get reactions from your attendees, speakers, sponsors and exhibitors. Start the video and ask them a question… What did you like…? How’s it going? Why are you here? People lik...
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