A summary from the
Engage365 Water Cooler Chat
January 21, 2011
Complete Transcript
Topic: Book club chat on Brains on Fire
Men burned their draft cards to protest Vietnam. Women rallied for women’s suffrage. I cut up my Blockbuster rental card to show my eternal dedication to Family Video (and for the free rental). When individuals who feel strongly about a common cause/business/idea come together, a movement is created and within that movement power is generate...
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Traditional marketing broadcasts messages to the masses via print, radio and TV.
Broadcast marketing is also considered interruption marketing. Commercials interrupt TV or radio shows. Ads interrupt articles. Spam interrupts our daily work flow. Online popup ads interrupt or web experience.
Marketers count the number of impressions (interruptions?) that people see or hear and identify reach and effectiveness. The goal is to repeat the message enough times so that the audience will remember it and act ...
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Imagine that you are a Prince fan. Not just any fan, but a big fan. Now, imagine that Prince is coming to your town for a once-in-a-lifetime concert. Of course, you really, really, really want to go but tickets sell out in 8 minutes. You didn’t get any.
Now, you are riding the bummer train to sadness city.
Does that mean that you wouldn’t think about the Prince concert ever again? Of course not – you would think about it every minute. You would gobble up stories, videos and pictures that are posted about the...
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