One of the great things about working at Constant Contact is that I have the regular opportunity of ‘getting out there’ to speak with owners of small businesses and directors of nonprofit organizations. It helps me understand what they are worried about, how they feel about various aspects of business, and what they believe is really important when it comes to being successful. I relish these opportunities, as there is no better way to garner insight than straight from their mouths.
The Selfish Question ...
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Did you miss our April webinar on Social and Digital Marketing tools? Catch the replay now!
Joshua Barnes has spent the last 13 years focused on technology and sales. He is fascinated by improving processes in social media, which made him an excellent presenter for this month's webinar.
After taking us through the flaws in many of the current methods of evaluating internet marketing, Joshua drove home the two key parts of his philosophy of marketing: "context" and "no guessing!" He showed off a better metho...
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It's not often that philosophy comes up in marketing, but Joshua Barnes of SocialMatica has a place for it. We caught up with him for a few questions before his April 17 webinar here at Engage365.
You've said that good marketing results are about "philosophy," not necessarily engagement. Philosophy? What's up with that?
I'm glad to answer that; the issue that people have is that they are wrong-minded in their approach to marketing. We learn by contrast and we tend to only think in extrem...
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Do you hate guessing at the success of your event and association marketing? Join us Tuesday, April 17 at 1 p.m. when Joshua Barnes of SocialMatica will show you new tools that can eliminate the guesswork!
"Social & Digital Media Marketing Tools Breakdown:
Why Philosophy & Not Engagement Might Be
Hampering Your Results"
Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement &...
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Want to borrow Lady Gaga’s genius for marketing your professional development events? Sheri Jacobs led an Engage365 Webinar last fall to help you do just that.
Jacobs told Engage365 that Gaga "gets that it's all about the fans. She rewards them and appreciates them." From this, Jacobs draws the lesson that, "It's about the attendees and their needs."
Much like Lady Gaga herself, Jacobs turned her observations into a fun presentation that left its participants with something to think abou...
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