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10 Reasons for Incorporating Video into Your Tradeshow Strategy 04/11/11

35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook.  Brands are taking advantage of this new advertising and promotion format…so why aren’t you? Promo videos allow your company messaging to reach trade show attendees who are on-site, and your potential customers who were unable to travel to the show.  Linking to promo videos before, during, and after a trade show on your social media pages and on a custom landing page on your website allows...

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Meeting Innovation: PCMA’s Learning Lounge 01/25/11

What comes to mind when someone says – Learning Lounge? For me, I think of a sterile library-like-space with few people, little noise and empty chairs. I’m extremely pleased to tell you that PCMA‘s Learning Lounge was anything but. It was noisy, engaging and full of life! This experimental idea gave us a glimpse into the Future of Meetings. It showed us new ways to include and engage a large number of attendees. And, showed us how we could incorporate the back of stage into our event experiences. Lucki...

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17 ways to use Google Docs for meeting planning 11/08/10

I've been using Google Docs for some time now, and cannot understand why there would be any meeting planners out there who are not using it. If you are not sure what Google Docs is, here's a 3-minute video explaining what it's all about: Google Docs is a wonderful tool that lets you collaborate with staff, AV vendors, hotel salespeople, conference service managers, speakers... the list goes on and on. Here's a handy dandy list of ways in which Google Docs (and other cloud computing systems) can be used in meeti...

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Engage365 T-Shirt Giveaway at MPI's WEC (video interviews) 07/30/10

Check out these funny and interesting videos from the 2010 MPI World Education Congress where we (Omnipress) gave away Engage365 T-shirts to anyone willing to go on video and answer one random "wacky interview" question. Enjoy the show and thank you to the brave MPI attendees willing to go on camera. Here are a few videos from others: Heather Hartland Mark Dunham Elizabeth Baranik Vanessa LaClair Erica West Anita Scott Nicole Putchel Sam Smith Dina Sibellino Danielle Letendre Kym Alexander L...

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Beyond the Big Three: UStream 06/28/10

This is the tenth in an ongoing series called “Beyond The Big Three,” which highlights social networking sites other than Facebook, Twitter and LinkedIn. There are tons of other social media outposts on the Web, and they’re great places for associations to curate content. The first nine installments can be found here. Stay tuned. When you click over to UStream.tv, you might be wondering what makes it different from other video-sharing sites such as YouTube or Vimeo. The awesome thing about U...

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Promote Your Meetings With YouTube Search Stories 06/01/10

There are many ways to build excitement about your events using social media. One way is to create short videos using YouTube Search Stories. It's where you combine Google searching with music to create a short, 30-second video which can easily be embedded on your web site, emailed to your lists or shared by your followers. As you may know, YouTube is the world's second largest search engine and they now make it easier than ever to create videos like this one. All you need to know is how to search and have a YouTube...

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