Using Twitter, and using Twitter effectively, are often two different things. Here are 19 links, leading to 480 tips for making Twitter work for you – whether you use it for lead generation, branding, or engagement.
Making Twitter Work Harder
Social Media Productivity: 13 Tips to Integrate Off and Online Lives
20 Strategies for Making Your Solo Effort More Successful
15 Ideas to Make Your DIY Effort More Successful
Social Media Policy – 5 Whats and Whens Behind Your Guidelines
6 ... read more
As well as managing live event Twitter aggregations for our clients, we've been known to attend the odd conference ourselves, and - as someone once put it - "tweet the cr*p out of it".
More seriously though, live-tweeting is a skill - how to add to the experience for those within the event; inform non-attendees monitoring the event hashtag; twapplaud good speakers; avoid typos; and (very importantly) not annoy your followers by flooding their stream with tweets which don't interest them or don't m... read more
Whether you use social media for work, pleasure, personal branding or all of the above, one of the trickier questions is, “How do I manage my time on social media?” Like New York, social media is the “city that never sleeps” and there seems to be a new social network emerging every week. So how do you keep up?
Consider these ten tips.
1) Understand that you have a fixed amount of time. Time (in the day) is a zero sum game, at least for those of us who require sleep. Th... read more
A call back in comedy is a technique that takes something that was said before and ties it back into the current topic. The reminder results in a clever connection and can create some great humor.
A convention theme can have the same effect by tying together common themes at breaks, the keynote speaker, break out speakers and the after dinner speaker.
Simply take variations of your convention theme and have conference speakers call it back throughout the day.
When you reinforce your theme it creates a congruence an... read more
Information is gold in social media. Those who share quality information get noticed. Those who create quality content become leaders. It could conceivably be argued that on Twitter sharing links to quality information is the native tongue.
So how should a beginner approach information sharing on Twitter?
Decide who it is you want to attract
1 - Use Twitter search to find your ideal attendees/clients.
You can use the search function on Twitter to explore keywords that they might be using. For mor... read more
In 2010, at MPI WEC, I unknowingly became the #1 tweeter in Vancouver, BC when I had no cell phone access and only wifi. The side benefits were hyper-networking by meeting people and gaining fans and trust with people I didn’t meet. Here’s the top 10 tips from my experience that I’m applying here at the GMIC conference.
Find Power - bring an extension card and a power strip and you’ll make a LOT of friends.
Connect to Wifi - When you walk into new venues, jump through the hoops to connect to wifi or br... read more
I use Twitter much differently today than I did in 2008. Three years ago, I was just getting my feet on the ground, trying to understand the difference between an at-reply and a direct message. My primary goals were to share content on a single topic (virtual events) and to drive traffic to this blog, which I had just launched. Fast forward to 2011 and I look to Twitter as a swiss army knife – many, many uses.
Notable Changes Since 2008
My mindset on Twitter has been evolving. Some notable changes sinc... read more
Emilie Barta says her number one goal is to engage the audience at an event...no matter where they are located. Toward that end, she has created, defined and continues to refine the role of virtual emcee for hybrid and virtual events.
Emilie's 15 years of broadcast/video experience and 13 years of live event experience have allowed her to help meeting, conference, and trade show organizers plan successful, visually stimulating, and interactive hybrid and virtual events. Known for her audience engagement expertise, s... read more
The event that was born from the Twitter community #eventprofs will cross the pond September 9 with Event Camp Europe, #ECEU11, a daylong conference for European event professionals interested in learning more about hybrid events and innovative meeting formats.
Like the first EventCamp, which took place in New York City in February of 2010, ECEU is being organized by a group of friends who met on #eventprofs. This international group: Ruud Janssen of Basel, Switzerland; Lindsey Rosenthal of Washington D.C.; myself... read more
Crafting your headline may be the most important thing you do when writing a blog post. It’s the doorway through which your readers will enter.
To make them feel welcome, interested and sure they are entering the right place, your headline needs to be clear and enticing. This also applies to tweets.
If you want people to click on your link, you need to first ask:
* What is this story about?
* Who will find it most interesting?
* What will grab their interest best?
In one sentence you need to tell the entire ... read more
What I knew about social media last year was that it existed. I have had a (very hard to find me unless you really know me) Facebook page for a long time where I connect with cousins, teenagers and people who have positively impacted my life on events planned around the world.
If it didn’t come to my mobile device, I would rarely know what was happening. For me Facebook is not where I do my shopping, or life planning but it is something I love for the connections it allows me to maintain across borders, bou... read more
You may know KiKi L'Italien as the moderator of Association Chat (#assnchat), or as host of the webcast, The Social Media Sweet Spot, but Joplin Missouri knows her as one of its own.
Like so many families, KiKi's was hit hard by the recent tornado that devastated her hometown. Now she is teaming up with her sister Kylee Coffman and pal Lindsey Rosenthal of Events For Good to create a fundraising event, June 13 from 6-9 pm in Washington DC, to benefit Joplin. She recently shared a little about the upcoming fundraise... read more
Social media has given presenters amazing tools with which to market ourselves. But to use these tools properly, it's important to encourage dialogue and stay away from broadcasting our message.
In fact, I'm not even sure I like the term "marketing" in this instance. I prefer "connecting" because it's more indicative of the kind of activity that really benefits presenters and audiences alike.
Here are a few tips I've used and have come across while scouring the web for presentation advice.
BEFORE read more
Special to Engage365
I was very pleased when Jenise asked me to contribute my thoughts concerning the use of social media in the meetings and events industry today. My initial thought was to use the metaphor of whether a glass was half empty or half full to illustrate my position. Not so quick! I wrote it up going that the glass was half full, but afterwards didn’t agree with the piece. So I did a second version with the glass being half empty and felt that I was too harsh when it was finished. ... read more