A call back in comedy is a technique that takes something that was said before and ties it back into the current topic. The reminder results in a clever connection and can create some great humor.
A convention theme can have the same effect by tying together common themes at breaks, the keynote speaker, break out speakers and the after dinner speaker.
Simply take variations of your convention theme and have conference speakers call it back throughout the day.
When you reinforce your theme it creates a congruence an...
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Information is gold in social media. Those who share quality information get noticed. Those who create quality content become leaders. It could conceivably be argued that on Twitter sharing links to quality information is the native tongue.
So how should a beginner approach information sharing on Twitter?
Decide who it is you want to attract
1 - Use Twitter search to find your ideal attendees/clients.
You can use the search function on Twitter to explore keywords that they might be using. For mor...
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In 2010, at MPI WEC, I unknowingly became the #1 tweeter in Vancouver, BC when I had no cell phone access and only wifi. The side benefits were hyper-networking by meeting people and gaining fans and trust with people I didn’t meet. Here’s the top 10 tips from my experience that I’m applying here at the GMIC conference.
Find Power - bring an extension card and a power strip and you’ll make a LOT of friends.
Connect to Wifi - When you walk into new venues, jump through the hoops to connect to wifi or br...
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Introduction
I use Twitter much differently today than I did in 2008. Three years ago, I was just getting my feet on the ground, trying to understand the difference between an at-reply and a direct message. My primary goals were to share content on a single topic (virtual events) and to drive traffic to this blog, which I had just launched. Fast forward to 2011 and I look to Twitter as a swiss army knife – many, many uses.
Notable Changes Since 2008
My mindset on Twitter has been evolving. Some notable changes sinc...
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Emilie Barta says her number one goal is to engage the audience at an event...no matter where they are located. Toward that end, she has created, defined and continues to refine the role of virtual emcee for hybrid and virtual events.
Emilie's 15 years of broadcast/video experience and 13 years of live event experience have allowed her to help meeting, conference, and trade show organizers plan successful, visually stimulating, and interactive hybrid and virtual events. Known for her audience engagement expertise, s...
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The event that was born from the Twitter community #eventprofs will cross the pond September 9 with Event Camp Europe, #ECEU11, a daylong conference for European event professionals interested in learning more about hybrid events and innovative meeting formats.
Like the first EventCamp, which took place in New York City in February of 2010, ECEU is being organized by a group of friends who met on #eventprofs. This international group: Ruud Janssen of Basel, Switzerland; Lindsey Rosenthal of Washington D.C.; myself...
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