Information is gold in social media. Those who share quality information get noticed. Those who create quality content become leaders. It could conceivably be argued that on Twitter sharing links to quality information is the native tongue.
So how should a beginner approach information sharing on Twitter?
Decide who it is you want to attract
1 - Use Twitter search to find your ideal attendees/clients.
You can use the search function on Twitter to explore keywords that they might be using. For mor...
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Introduction
“We don’t have a choice on whether we DO social media, the question is how well we DO it,” notes Erik Qualman (@equalman) in his video, “Social Media Revolution 2011.” I knew that technology and social media have created a revolution. But, it was Qualman’s video that made me take a step back and realize how much the world has changed and evolved. And with that change comes a need (for many) to adapt and adjust, in order to take advantage of what’s unfolding in front of us.
Facts and Figur...
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“This year we are going to start engaging with more people via social media,” your boss says at the staff meeting.
“We’re going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content.”
Hearts drop. Eyes roll. Some even excuse themselves from the room.
Social Media Strategy?
Many of us have heard similar words from our supervisors. The intention is good. The goal of engaging with customers and potential customer...
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In 2010, at MPI WEC, I unknowingly became the #1 tweeter in Vancouver, BC when I had no cell phone access and only wifi. The side benefits were hyper-networking by meeting people and gaining fans and trust with people I didn’t meet. Here’s the top 10 tips from my experience that I’m applying here at the GMIC conference.
Find Power - bring an extension card and a power strip and you’ll make a LOT of friends.
Connect to Wifi - When you walk into new venues, jump through the hoops to connect to wifi or br...
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Emilie Barta says her number one goal is to engage the audience at an event...no matter where they are located. Toward that end, she has created, defined and continues to refine the role of virtual emcee for hybrid and virtual events.
Emilie's 15 years of broadcast/video experience and 13 years of live event experience have allowed her to help meeting, conference, and trade show organizers plan successful, visually stimulating, and interactive hybrid and virtual events. Known for her audience engagement expertise, s...
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Special to Engage365
I was very pleased when Jenise asked me to contribute my thoughts concerning the use of social media in the meetings and events industry today. My initial thought was to use the metaphor of whether a glass was half empty or half full to illustrate my position. Not so quick! I wrote it up going that the glass was half full, but afterwards didn’t agree with the piece. So I did a second version with the glass being half empty and felt that I was too harsh when it was finished. ...
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