Summary from the
Engage365 Water Cooler Chat
March 21, 2011
Complete Transcript
Topic: Innovation in trade shows. Takeaways from Exhibitor 2011
Gas prices can continue to rise, hybrid events can continue to grow, and budgets can continue to tighten, but the reality of it is… Organizations are still going to attend their "annual ritual" (the social event of the season, if you will)… Trade shows (@jeffkohan).
Three Reasons Why Trade Shows are still Innovative:
It’s a great o...
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Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts!
1. Create a group for your event: You can invite people to join your group, start discussions around the event or event-related topics, give important news updates to your audiences or promote your eve...
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Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts!
1. Create a group for your event: You can invite people to join your group, start discussions around the event or event-related topics, give important news updates to your audiences or promote your event to othe...
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There are several ways to use Twitter in your experiential marketing program. Some are obvious (create an account, use #hashtags) and some are not. Here are some ideas on how you can use this powerful tool to build a community around your events.
1. Think in terms of community, not event. Even the best Twitter strategies would fail unless there was an audience to speak with. Just because you have a Twitter profile it does not mean people will follow you. Building a following takes time and dilige...
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