Remember that one time a year or two ago when your boss said that social media was a fad and a huge waste of time? Pretty funny, huh. Good one, boss!
Now, most of us marketers are scrambling to figure out how it all fits. Not only is it here to stay, but is the catalyst behind the paradigm shift from traditional marketing practices.
One of the positives in all this is that social media has forced nameless, faceless corporations to become more personal. It has given them the opportunity to have unique voices...
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How valuable is content generated at your events? How do you use that content? Nowadays, if you’re generating live content and not using it for something else, you’re leaving money on the table. There is this fear of cannibalization, or this concern that if you put your live content online that no one will go to your event. That’s crazy talk! Here are 5 ways to use your post event content.
Sell it. If attendees are willing to pay for the content live, there is no reason why you ...
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As B2B media companies, we are pretty much the experts when it comes to direct email marketing. But over the years, we’ve seen the performance of our programs decline year over year, ever so slightly. A wise man once said, “the sign of true insanity is to repeat the same thing over and over again and expect different results.” Looking at email campaigns over the years, they look different (pictures and buttons), but are they really? The one constant on mine when I first started was Register Here! Her...
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