I've been using Google Docs for some time now, and cannot understand why there would be any meeting planners out there who are not using it. If you are not sure what Google Docs is, here's a 3-minute video explaining what it's all about:
Google Docs is a wonderful tool that lets you collaborate with staff, AV vendors, hotel salespeople, conference service managers, speakers... the list goes on and on. Here's a handy dandy list of ways in which Google Docs (and other cloud computing systems) can be used in meeti...
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When it comes to Social Media – all of us are learning. Some of us faster than others. You should be able to benefit from the successes, failures and experiments of other event professionals.
Think of this list as a “social media launching pad” to get your event’s social media program off the ground in a hurry. If you use all of the resources here – then you will find yourself inside a collaborative community of event professionals that are leading the events industry into the world of social media...
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You can't escape the viral buzz that the new media has created. It serves as an efficient marketing tool and if done right, can be quite effective. There are 7 basic steps to creating a social media marketing campaign.
1. Set your goals
Someone once said If you don't know where you're going, how will you know when you get there? To set the proper goals, you must determine specific, attainable goals, and know how to measure the results. Your overall goal is likely to maximize attend...
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