Talking TEDActive with Sarah Shewey 12/06/10

What comes to mind when someone mentions the TED Conferences? Do you think about a specific presentation – like Bill Gates presentation on malaria? You know the one – where he opened up a jar of mosquitos in the auditorium. Then he said – malaria doesn’t need to be a poor person’s problem (watch video).  Or do you think about an endless supply of smart people sharing great ideas? Or do you think of cool, inspiring videos that are free to watch and easy to share? Regardless of what comes to mind fir...

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Six Technologies For Events That Will Rock Your World 06/14/10

Some are old but under-utilized. Others are available now, but not necessarily used in the event space. Still others coming in the not-to-distant future and have some amazing potential for creating experiences that drive engagement with our audiences. Marketers are increasingly challenged by breaking through the clutter to create brand experiences which solicit appropriate emotional and rational responses from our audiences in order to accomplish our business objectives. Tried and true techniques for engaging our au...

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