In a technology session hosted by Corbin Ball at the 2011 IACC Conference, we saw a glimpse of what is soon to come in the hospitality and travel industry. Corbin briefly discussed the basics of Foursquare, Twitter, Facebook and how they can be of use for the industry, but his main focus was where the hospitality and meetings industry is headed – apps and mobile solutions.
First, how do we know mobile apps are here to stay? Corbin explains,
“In 2011, we have 4.6 billion mobile subscriptions...
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Events professionals who want to brush up on their skills or learn how to do something new, have a new online resource: The Event Leadership Institute. The online education service was launched just last week. Howard Givner, most well known as the founder of the global events group, Paint The Town Red, serves as the Director of The Event Leadership Institute. He recently spoke with me about it in an online wetoku interview.
Note: Though the quality of the recording is fine, I experienced a delay during the in...
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A Shiny Object circa 1932 Creator/Photographer: E. F. Caldwell & Co.
Recently a very popular topic of discussion on LinkedIn was whether or not a company should use promotional models in their trade show booth. I’ve also seen many posts about the use of QR Codes or Mobile App Games in trade show booths. Someone else asked about good “passport” gimmicks to drive traffic to booths.
I think it is good to have these discussions but what I find lacking in most of them is a discussion of strateg...
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At the 30th Anniversary Educational Conference & MarketPlace, MPISCC used a conference navigation app for the first time. meetsmart mobile stepped up as a sponsor of the event and made it possible to cut last year’s printed program by 50%.
We saw an attempt at MPI’s World Education Congress last year to eliminate the printed program and rely on a mobile app for conference navigation. It seemed that many attendees were not quite ready to make the leap.
The MarketPlace committee decided to try a step in that ...
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Engage365 has announced it will offer a new educational webinar series for association and event professionals entitled Educate365. The product of a strategic partnership between Omnipress and Peach New Media, the series will provide live monthly events to the community and will use Peach New Media’s proprietary Learning Content Management System,
Freestone™, to make the content available on-demand, year round.
I recently spoke to Omnipress Marketing Director and Engage365 Leader, Chris Uschan, to get...
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How I Used to Find Information
When I was living in England in the 1960’s, finding a telephone number was cumbersome. Five huge telephone books, each requiring both hands to lift, sat in a cupboard in our hallway, with millions of alphabetized names and associated numbers in microscopic print. The books quickly became out of date and were updated sporadically. And, if you didn’t know the exact spelling, or had only an address, you were out of luck.
Books were a key way to obtain information. Wealthy families (no...
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