Despite Facebook's potential for dominating social search, Google is once again proving that they are not only committed to holding their ground, but they also have a strategy for doing so.
It's fascinating to watch how Google is methodically going about their business to fulfill their goal to: "Get you the most relevant search results as quickly as possible."
As a marketer, you have to keep in mind the YOU they are referring to is your customer.
The most relevant data for consumers is so...
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Some of the things that are on the radar for Engage365 members this week include:
Facebook Picture Tagging for Pages
Facebook recently announced a new feature that allows Facebook pages to tag themselves in pictures. Tagging is a feature whereby you can post a tag of yourself on a picture posted by someone else on their page and by doing so, the picture shows up on your page. The feature has always been available for profile pages but, up until now, if you had a business or "fan" page, tagging yourself was not an...
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One of the most powerful ways to brand your company and establish yourself as a credible resource on a topic is to blog. However, we are all too familiar with the work and effort it takes to maintain a blog. Over the past year, I've gone through seasons where I can't imagine where my next post is going to come from and that's a scary place to be. Being in that place too many times has really helped me to think better about how I can keep quality content that doesn't feel like I'm pulling teeth.
Educate Yourself
If yo...
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Andy Steggles knows a little about using social media for non-profits. His book, Social Networking for Non-Profits, explains how to increase member engagement in a mobile and web 2.0 world.
He is also the Chief Operating Officer & Social Strategist for Higher Logic, LLC, a social media and mobile software company for associations and nonprofits; and spent 10 years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed their social strategy i...
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The term social media has become fused with Facebook, LinkedIn and Twitter.
But that’s wrong.
It is so much more than those three social networking tools.
What Is Social Media Anyway?
Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast.
Web 2.0 is bidirectional, dynamic and about engagement. It’s vibrant with streams of information and conversations. Users pull the content they want into their personal aggregators.
Web 2.0 birthed social media, whe...
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At the recent South By Southwest conference, you might have heard about a new networking service called Hashable. Apparently some are calling Hashable the next Zynga, Facebook or Twitter. Though the jury is still out on whether it will be South By Southwest's new breakout company, event professionals may want to become familiar with it.
The Hashable iPhone or Android app (BlackBerry is said to be coming soon) allows you to fill out your contact info and link to Twitter and Foursquare. When you meet someone at a c...
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