It’s January. It’s that time of year, when all of us prognosticators and pundits look into our crystal balls and make big and bold predictions about the future.
Last year, I wrote an article called 10 Ways Social Media Will Transform Events. I talked about the way Social Media will transform communication at events. The article is still relevant today.
For 2011, I have five wishes for the meetings industry. With your help, these wishes could become reality. Have a look and let me know what you think.
1. I...
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Finding venues with effective and safe Wi-Fi has become a growing concern for meeting planners over the last few years. Free Wi-Fi is now so sought after that it's viewed more and more as a necessity rather than a luxury. A recent survey by J.D. Power & Associates found that free Wi-Fi was the most important feature for guests in nearly every segment of the hotel industry. However, the most expensive hotels were the least likely to offer it. According to the survey, free WiFi was most common at midscale hotels, ...
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(Photo by playerx)
It's well known on Twitter that the best way to get followers is to follow people. However, if you want followers who are particularly receptive to the information you're posting, you need to find targeted niche followers.
Lots of people use services like Twellow. Another way is to follow tweeps who are followed by your influential targeted followers. I'm also very fond of Twitter's "Suggested Followers" feature.
But my favorite way is to periodically peruse Twitter lists created by people ...
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Have you ever wondered what the value of one person sharing your event on Facebook might be?
In this one 45 minute recorded webinar, Tamara Mendelsohn, Director of Marketing at Eventbrite, will share the results of a recent analysis that for the first time associated numbers, dollars, and metrics to the impact of social media on event marketing and promotion.
Learn which platforms are most effective and how to measure your own social media success.
Event Planners, Executive Directors, Marketing D...
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Facebook is going fishing again.
When Facebook launched the last major overhaul to our profiles in April, most of us were more than a little bit disturbed.
One of their objectives was to take our personal information and compartmentalize it into boxes known as community pages. I was one of many that were not pleased with this, as I had personalized my profile in my own way. - you know, for my close friends.
I've since warmed up to the idea of community pages. Did I have a choice? While they restr...
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Jeremiah Owyang coined the term “Intention Web” to describe social media which captures and promotes users’ future plans. Where the asynchronous web is about the then, the real-time web is about the now, Intention Web properties are about the later.
Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.
Otherwise, the communit...
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