Did you miss our April webinar on Social and Digital Marketing tools? Catch the replay now!
Joshua Barnes has spent the last 13 years focused on technology and sales. He is fascinated by improving processes in social media, which made him an excellent presenter for this month's webinar.
After taking us through the flaws in many of the current methods of evaluating internet marketing, Joshua drove home the two key parts of his philosophy of marketing: "context" and "no guessing!" He showed off a better metho...
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It's not often that philosophy comes up in marketing, but Joshua Barnes of SocialMatica has a place for it. We caught up with him for a few questions before his April 17 webinar here at Engage365.
You've said that good marketing results are about "philosophy," not necessarily engagement. Philosophy? What's up with that?
I'm glad to answer that; the issue that people have is that they are wrong-minded in their approach to marketing. We learn by contrast and we tend to only think in extrem...
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Did you miss last week's #engage365 Twitter chat? Here's a transcript to catch up with. Read on as we try to figure out how associations have adapted to social media. Many thanks to @FreemanCo for some great thoughts and insight.
Join us Friday, April 13 at 1 p.m. for an all new #engage365 Twitter chat on badges. What should the humble event badge look like in the 21st century?
Chris Aylott (@ChrisAylott): Welcome to our “Just Friends?” ...
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Social networks have been come a part of our daily lives. Are they replacing formal associations? What can an association provide that a social network can't?
Join us this Friday, April 6 at 1pm ET. Lurkers welcome!
Where: #engage365
Moderator: Chris Aylott (Engage365 Host)
Suggest a Topic: We take on new different topics every week, and we love suggestions! Suggest something here!
Chat Rules/Etiquette: Share ideas, ...
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Do you hate guessing at the success of your event and association marketing? Join us Tuesday, April 17 at 1 p.m. when Joshua Barnes of SocialMatica will show you new tools that can eliminate the guesswork!
"Social & Digital Media Marketing Tools Breakdown:
Why Philosophy & Not Engagement Might Be
Hampering Your Results"
Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement &...
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Remember that one time a year or two ago when your boss said that social media was a fad and a huge waste of time? Pretty funny, huh. Good one, boss!
Now, most of us marketers are scrambling to figure out how it all fits. Not only is it here to stay, but is the catalyst behind the paradigm shift from traditional marketing practices.
One of the positives in all this is that social media has forced nameless, faceless corporations to become more personal. It has given them the opportunity to have unique voices...
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