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Speakers, Social Media and FTC Endorsement Guidelines 10/03/12

We’ve come a long way, baby! ~ Loretta Lynn The times they are a-changing. ~ Bob Dylan The catch-phrases that prove our world and work continue to evolve are abundant. Nowhere is this evolution more evident than some conference speaker contracts. I’ve personally seen a change in conference speaker agreements that I sign. I’m often now required to do more than just show up and present. I’m being asked to blog on the event, create promotional videos, Tweet about the e...

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Top 10 Tips for Social Media Time Management 08/22/12

Whether you use social media for work, pleasure, personal branding or all of the above, one of the trickier questions is, “How do I manage my time on social media?” Like New York, social media is the “city that never sleeps” and there seems to be a new social network emerging every week. So how do you keep up? Consider these ten tips. 1) Understand that you have a fixed amount of time. Time (in the day) is a zero sum game, at least for those of us who require sleep. Th...

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How Event Planners Can Benefit from Social Media 07/11/12

Social media has become an important marketing tool in recent years. It seems as if everyone has a Twitter, Facebook or YouTube account. This is why event planners who understand how to use social media may be able to reach more people – and may enjoy an advantage over competitors. Benefits of Social Media in Event Planning Social media offers many benefits for event planners. It costs nothing to use. It raises awareness about upcoming events and keeps your followers informed. You also have the a...

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Is Pic2Go the Next Step in Social Media Marketing? 07/09/12

Technological innovations spread by making difficult tasks easy and convenient. The Walkman made it easy to carry your music around; the iPod made it easy to carry all your music. Facebook made it easy to keep up with your friends, and Pic2Go makes it easy to share what you did at events with them. That innovation may not have the same reach as an iPod, but Pic2Go co-founder and CEO Eitan Hefetz has good reason to call his product a "revolution." Speaking in a telephone interview from Israel, Hefetz was ...

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5 Ways to Build a Better Webinar 06/26/12

Did you miss our June webinar on building a better webinar? Catch the replay now! Social media expert Bruce Newman was plagued by gremlins in his phone line, but he overcame the static to present five ways to run better webinars. He also highlighted the effectiveness of webinars as a teaching tool, sharing surveys that prove how useful webinars to their audience. Over the course of an hour, he took his audience step-by-step through the process of creating an effective presentation. He also showed the l...

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LinkedIn Chat Log 06/25/12

Did you miss last week's Twitter chat? Catch up with this transcript! Thanks to @Tom_NSI and @justinlocke, who joined us with their thoughts on LinkedIn. Chris Aylott (@EngageChris): Welcome to our #engage365 Friday Twitter chat! We're talking about #LinkedIn and the best ways to use it. I'll be your host today, and I'm interested in this topic because we're just starting to put the Engage365 LinkedIn page to work. (It's at linkd.in/NhL1s0 if you want to visit.) Lots of people are working ...

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