Like the telephone and email, social media is not going away.
It’s not going to implode, explode or just die. It’s a communication tool that will be around for a long time.
People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources.
One in three small businesses now use social media. They understand that having a Website is not enoug...
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It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party.
Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e...
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Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience.
Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe...
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Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind.
Will QR codes still be relevant 5 years from now? Nobody knows – and I won’t speculate. Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily.
So, let’s make the most of what’s right in front of us now – a techno...
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A call back in comedy is a technique that takes something that was said before and ties it back into the current topic. The reminder results in a clever connection and can create some great humor.
A convention theme can have the same effect by tying together common themes at breaks, the keynote speaker, break out speakers and the after dinner speaker.
Simply take variations of your convention theme and have conference speakers call it back throughout the day.
When you reinforce your theme it creates a congruence an...
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Information is gold in social media. Those who share quality information get noticed. Those who create quality content become leaders. It could conceivably be argued that on Twitter sharing links to quality information is the native tongue.
So how should a beginner approach information sharing on Twitter?
Decide who it is you want to attract
1 - Use Twitter search to find your ideal attendees/clients.
You can use the search function on Twitter to explore keywords that they might be using. For mor...
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