(This post was co-written with Jo Kling.)
When it comes to rewarding employees, one popular opinion is that employees prefer to receive cash prizes or incentives. According to conventional wisdom, when presented with cash or say a trip to the Caribbean, employees will opt for the chance to earn additional money.
In today’s challenging economic environment, incentive budgets are coming under increased scrutiny. As a result, the discussion of the benefits of cash versus non-cash rewards is heating up. With...
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When you get ready to start planning your next meeting, is your plan to make an incremental change or take a giant leap?
My guess is incremental change. And, I bet you then go look for new ideas that you can include in your event. Right now you might be excited about QR codes, mobile apps. and social media.
I have a question for you.
What would it mean to your organization if you could multiply the value of your meetings and events?
Picture of KFC Ultimate Value Box
Think about that questio...
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As the first presenter of "The National Fundraising Event Series" of webinars and virtual events, Justin Baer will share what he knows about making fundraising events successful on Wednesday, March 30, at 2pm ET.
New York University cum laude graduate, philanthropist and entrepreneur, Justin launched CharityHappenings.org in 2007. Today it boasts more than 140,000 subscribers and offers information on charitable events across the country, as well as such services as ticketing, event marketing, consulting and e...
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I recently saw the following, excellent question on Twitter and was asked to put in my two-cent’s worth:
What is the greatest sports marketing innovation of modern times?
While most of the respondents addressed innovations in the sports themselves – the games, the coverage, etc – which led to increased marketability, I’m going to take a different approach. Rather than addressing innovations in the marketing of sports, as a sponsorship professional, I’m addressing the greatest innovati...
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ROI = Return On Investment
ROI is a financial term. You can count page clicks until the cows come home but it might never mean that your time and investment have provided financial “return on investment”. What are three ways to measure financial impact? How do we turn front-end investment into long-term profit?
ATTENDEES
Poll your attendees before, during and after the event. Ask them:
1. How did you hear about the event?
2. Does the online community add value?
3. How much would you ...
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Last week, I prepared a presentation on “How to Generate Business in <140 Characters”. While I plan to post it on the new multimedia section of my site when it launches, I figured there’s no time like the present to put some of these resources out there.
As a business, can I use Twitter to secure a new client?
The answer to this is easy – Absolutely IF you use it wisely! We all know that the key to marketing a business is word of mouth. Regardless of how much money ...
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