Last Friday's topic for the Engage365 chat was Making Engage365 Better: Your Thoughts on Content, Community and Chats. We had a nice turnout with some very useful tips from participants. As Engage365 is a community for event professionals interested in innovation, we are always looking for new information and ways of engaging our members that exposes them to helpful solutions and new ideas. Our focus on providing quality content seems to be a strength. But there is always room for improvement. We also provide...read more
Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It’s a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates. Through our work with a variety of clients at Tuvel Communications, we’ve created and executed several successful social media contests & promotions. You can see ...read more
ASAE Business Services along with Comm Partners will hold an interactive discussion July 28 on the challenges associations face in progressing their communities and sustaining relevance in an extremely challenging environment. The half-day program at the ASAE Building in Washington D.C. will focus on how social learning and the combination of social media and knowledge management can create a culture of engagement and loyalty for your organization. The program will be divided into two sessions: Membership at...read more
If anyone knows how to use new media platforms for marketing, it's KiKi L’Italien. As the moderator of Association Chat (#assnchat), or as host of the webcast, The Social Media Sweet Spot she has mastered many social media tools. As a senior consultant for DelCor she builds online communities for associations and businesses and trains executives on how to best use emerging media to their benefit. She also helps groups develop social media policies and strategies that integrate with their existing marketing and c...read more
Some of the things that are on the radar for Engage365 members this week include: Facebook Picture Tagging for Pages Facebook recently announced a new feature that allows Facebook pages to tag themselves in pictures. Tagging is a feature whereby you can post a tag of yourself on a picture posted by someone else on their page and by doing so, the picture shows up on your page. The feature has always been available for profile pages but, up until now, if you had a business or "fan" page, tagging yourself was not an...read more
More than 375 million people worldwide engaged in a computer or video game last week. Adam Martin, T=Machine 63% of the U.S. population from ages 15-65 play some type of online game. (NPD Group 2008 Report) Multiplayer online games like Call of Duty, EVE online, Guild Wars2, Habbo Hotel, Lord of The Rings Online and Medal of Honor have more than 1.5 billion registered identities (meaning that many people have several accounts). Adam Martin, T=Machine MMOs And The Future Of Work Multiplayer online role-playing ...read more
Join me this Friday for an Engage365 chat unlike any other. The topic will be "Your plans for 2011 and how to make them a reality." For some it will be about getting healthy, for others it will be about building a bigger client base or just trying something you've never tried before. Whatever it is, there's a very good chance that another Engage365 member has some tips or can help you in some way. If not, sometimes just talking about it helps to clarify the next steps you need to take. Bring yo...read more
Recently, Engage365 founder Chris Uschan led a Twitter chat on ways that our community can work to maximize education and networking for events professionals. Lots of great insights came out of the chat. (I highly recommend that you check out the transcripts.) It was also pretty clear that our community has a lot to say about the direction that Engage365 will be taking in the future. We want to make sure that we are listening and responding to that feedback. So we've decided to set up a survey. We know you're...read more
This past weekend I had the opportunity to act as a volunteer at Event Camp East Coast, a 2 day UNconference for meeting and event planners. My co-volunteer, the extraordinary Paige Buck, along with the amazing team of organizers Adrian Segar, Lindsey Rosenthal and Traci Browne did a wonderful job creating an experience that was unparalleled and will definitely remain a highlight of my event education for years to come. Having never been to an UNconference, I really had no idea what to expect from Event Camp East Co...read more
One of the things I've always appreciated about Engage365 has been the constant effort here to add value and offer a variety of ways for members to engage with the site. So as the new Community Manager, I'm especially excited to announce a few new features we've added that we think you're going to like. First, for those who are new to the site and not sure what to do first, we have created a "10 Things to Do on Engage365" page located under the "About" tab. It includes a list, created by Engage365 Leader Chris Usch...read more
Earlier this year I wrote a list of online community do’s and don’ts for vendors and exhibitors who want to get involved via social media. The key we mention over and over again is that an exhibitor has to become an authentic, living, breathing, listening part of a community, not just a broadcaster from the sidelines. I’ve tried to practice what we’ve been preaching, and I regularly join chats on Twitter to discuss important issues in the association and meeting communities. One of my favorite chats ...read more
Hurry up, Engage365! 11/11/09
I can’t wait until Engage365 opens. As I write this, we are inviting speakers and lining up presentations, webinars, and learning resources. This is going to be a unique experience. There’s a lot of information at all different levels about social media. The problem is that these resources are fragmented. And, personally I can't keep track of it all. Engage 365 is going to be the ultimate aggregation of learning about social media. It's a place where an association meeting planners can discuss social media with...read more
An online event community helps sponsors, exhibitors, speakers and attendees get engaged with an event and connect with people before, during and after the event. Participating in an online event community isn’t much different than communicating face-to-face. However, sometimes when we inject the word “online” into the mix, people need to be reminded of some simple rules of “online” interaction. Follow this list and your chances of meeting the right people and building a positive personal brand at your ne...read more
I have had this post by Jeremiah Owyang on “How to Kick Start a Community” bookmarked for a couple of weeks, and I thought it might be useful to do my own version. I agree with Jeremiah’s points, although I would probably order them differently.
So here goes.
1. Define your objectives for having an online community in the first place. I’ll keep banging this drum, but you know this already. Brainstorm everything you can think of, then distill it down to the most important ones.