Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind.
Will QR codes still be relevant 5 years from now? Nobody knows – and I won’t speculate. Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily.
So, let’s make the most of what’s right in front of us now – a techno... read more
Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It’s a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates.
Through our work with a variety of clients at Tuvel Communications, we’ve created and executed several successful social media contests & promotions. You can see ... read more
You may know KiKi L'Italien as the moderator of Association Chat (#assnchat), or as host of the webcast, The Social Media Sweet Spot, but Joplin Missouri knows her as one of its own.
Like so many families, KiKi's was hit hard by the recent tornado that devastated her hometown. Now she is teaming up with her sister Kylee Coffman and pal Lindsey Rosenthal of Events For Good to create a fundraising event, June 13 from 6-9 pm in Washington DC, to benefit Joplin. She recently shared a little about the upcoming fundraise... read more
Social media has given presenters amazing tools with which to market ourselves. But to use these tools properly, it's important to encourage dialogue and stay away from broadcasting our message.
In fact, I'm not even sure I like the term "marketing" in this instance. I prefer "connecting" because it's more indicative of the kind of activity that really benefits presenters and audiences alike.
Here are a few tips I've used and have come across while scouring the web for presentation advice.
BEFORE read more
The term social media has become fused with Facebook, LinkedIn and Twitter.
But that’s wrong.
It is so much more than those three social networking tools.
What Is Social Media Anyway?
Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast.
Web 2.0 is bidirectional, dynamic and about engagement. It’s vibrant with streams of information and conversations. Users pull the content they want into their personal aggregators.
Web 2.0 birthed social media, whe... read more
A Summary from the
Engage365 Water Cooler Chat
March 9, 2011
Topic: Authenticity in Social Media: Are we missing the boat?
Social media authenticity… Just like the days of high school where you could choose to dress a certain way, act a certain way, and hang out with certain people all to have... Well, to take on that image that wasn't really you. Now, years later we are asking ourselves… Are professional adults regressing back to their high school days and using s... read more
More value can be gotten out of voluntary participation than anyone previously imagined, thanks to improvements in our ability to connect with one another and improvements in our imagination of what is possible from such participation.
—Cognitive Surplus, Clay Shirky
In his thought-provoking book, Cognitive Surplus, Clay Shirky reminds us that, until recently, most of the discussion about how to make things happen has focused on two seemingly competing mechanisms.
... read more
First, let me say, that if you have read any of my blogs, they are a bit long. As I try to extrapolate the information from Event Camp, this one probably will be too! (Because the information was awesome and I want to share it!)
I Hear You
Well, that was the idea anyhow as Billy Kirsch did his very best to have us write what you eventually saw as the Event Camp song, Where Everyone’s a Champ. The dream – to engage 80ish eventprofs in one activity. The reality – 20 uber-engaged, then a bunch of chatterers... read more
For those of you who haven’t been introduced to Quora, it’s a site that’s collection of questions and answers created, edited, and organized by everyone who uses it. In other words, it’s a wiki tool for crowdsourcing content about any subject. Although still quite new, it could be an effective tool for event, conference, tradeshow and even wedding planners. Sure there are plenty of others, like Twitter, Facebook Pages and Formspring, that allow you to ask and answer questions, but Quora seemingly blends... read more
If you spend any time online, it's difficult not to notice how social media has evolved with and spurred growth in the events industry over the past year and a half. And it seems very clear this is bound to continue. As both an events industry blogger and business owner I've watched these developments with great interest. Here are three trends I've noticed that I think have great potential to influence our industry in 2011.
The use of on & offline games at events to increase attendee interaction & fo... read more
As difficult and demanding as this recession has been in the meetings industry, if you dig deep enough you may be able to find a few silver linings.
Over the past two years, many association executives and meeting professionals have been forced to find new and creative ways to meet the needs of members with smaller budgets. And like many great ideas, some of the best innovation can arise out of economic necessity.
Hybrid Meetings – ECTC10 Leads the Way
One of the big changes I have seen as the result of the r... read more
The association community has really evolved when it comes to online communities. In the past, the discussion was around features-do you need a blog, should you provide wikis, etc. Now enough people have started using online communities (some successful, some not) that the discussion has changed. Yes features are important, but what is more important is what you use those features for and your plan to make that happen. Recently there was a question posed on an industry listserv basically asking what are the ke... read more
Long before we thought about launching Engage365 in December of 2010, we consulted with Lindy Dreyer and Maddie Grant (of SocialFish) to provide insights and guidance to our new community. It took us a year to really learn that these two ladies were the right people to help guide us. It was their ability to demonstrate their experiences with associations, online communities, relationships and social technologies.
While we focused on growing Engage365, they have focused their energies on writing their book, “Open C... read more
I recently spoke to a group of meetings professionals at Affordable Meetings National here in DC. The slides for the presentation, Social Media & Events–Get Beyond the Hype, are on Slideshare. My co-presenter, Paul Wehking from Omnipress, and I covered a lot of ground in a little time, but I think the point that resonated most was this… Set measurable (and achievable!) goals.
And to follow that point to it’s conclusion–if you’re being reasonable with your social media plans, the goals you set in yea... read more