Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind.
Will QR codes still be relevant 5 years from now? Nobody knows – and I won’t speculate. Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily.
So, let’s make the most of what’s right in front of us now – a techno...
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As people say over and over again, technology has changed the way we live our lives. While this phrase may be worn and tired, it is nonetheless true. Social networking and social media have done so much more than merely change the way in which we communicate with one another. The internet and internet based technology has altered the way in which we receive information.
While these technologies have affected each and every individual, certain professions and hobbies have been altered in very major ways. Among othe...
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Out: Using Facebook pages and organization Twitter accounts to solely broadcast newsletters, press releases, announcements and sales.
In: Using social media intentionally, integrated with all marketing channels and crossing organizational silos, to engage people.
Who do we want to engage?
People we already know.
People we don’t know.
From Loyalty To Acquisition
Most social media strategies engage people who have an awareness that the organization already exists. The purpose is to serve as loyalty tool, ...
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As I write this blog, I'm sitting in my favorite work spot - Starbucks. After spending a few hours doing some work, I finally took a moment to look around.
For as much as I come here, there are a few things I've never noticed before. The little chalkboard has a colorful Valentine's Day message. Though it's handwritten, the handwriting is impeccable. Then I notice there's another little chalkboard with the same writing in the same color near the register. How many stores have I been in with ...
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It’s the end of the (meetings) world as we know it. ~ Paraphrase, R.E.M.
“This might be the beginning of the end…and the dawn of a new era in which people think recorded video as passé and demand live streaming of events,” says Priya Ramesh on The Buzz Bin Blog.
YouTube Going Live
“With over 2 billion views a day, it’s easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more – and that includes events taking place right ...
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Building your brand on social media is not about telling people how great you are. It's about showing people that you are the kind of person they want to do business with.
Why? Actions speak louder than words, my friends. And if you're promoting yourself, your words are suspect. If all I hear from you is how great you are, I have no basis for trusting you. You aren't showing me that you are interested in anything but getting my business.
Social media gives you the opportunity to prove that you aren't just a...
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