Marketing with QR Codes – Hooters Girls, T-Shirts and Networking 11/24/10

I’ve contributed multiple posts on using QR codes for events and tradeshows. So I thought it might be a good idea to show you some real life examples of how businesses are actually using them for their marketing. When I was at Event Camp Twin Cities 2010, I finally got to tweetup with Mike Thimmesch, Director of Lead Generation and Industry Relations for Skyline Exhibits, who is a member of the #eventprofs community on Twitter. Mike was wearing a promotional T-shirt for the company which sported a QR code t...

read more

13 Ways Linkedin Supports Event Marketing 07/12/10

Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts! 1. Create a group for your event: You can invite people to join your group, start discussions around the event or event-related topics, give important news updates to your audiences or promote your eve...

read more

13 Ways LinkedIn Supports Event Marketing 06/07/10

Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts! 1. Create a group for your event: You can invite people to join your group, start discussions around the event or event-related topics, give important news updates to your audiences or promote your event to othe...

read more

How to Make Your Event’s Social Network Easy to Join 03/01/10

For some attendees, the registration process for your event social network is the equivalent of climbing a steep rock face. It appears impossible. You ask them to go to some website that they have never heard of – register for a username and password, enter some personal information, wait for an email verification, click a link to validate the email address, fill out a profile, upload a picture (after they find a descent one), etc. For some people this is a hassle that they don’t want. And while YOU argue that ...

read more