This is the first in a series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid content, sufficient promotion time, etc. – there are also key differences. Today's tips are on timing your marketing campaign.
Though it’s true that most digital attendees will register in the two weeks prior to the event, don’t plan to start your ... read more
On Tuesday, February 28, Engage365 welcomed its first webinar presenter in 2012: Ajay Bhojwani of MCI Middle East LLC. Mr. Bhojwani presented content on "Getting the Most Out of Your International Meetings."
Webinar Description: More than ever before, associations are looking at international markets for not only large conventions, but smaller and region focused meetings, symposium and events. However, the risk of financial liabilities and brand image continues to be a worry for everyone... read more
I put this picture up on Google Plus yesterday and it is still bothering me so much that I decided to post my thoughts here, a larger audience for me than Google Plus.
My thinking was, how many times do the unsuspecting buy into the load of crap that companies in the industry are selling us. I snapped this image while I was at a Hilton in Chicago. This is the bottle of water that they serve.
One of our group said “Oh COOL” and I just sat and laughed and explained that this is the worst type of greenwashing ther... read more
Event planners are often not privy to the regulatory requirements that surround industries that are proprietary in nature. Over the years, bankers would joke about “Models and Bottles” when referring to their unlimited client expense accounts, but today, this is a joke that would not be taken lightly. Due to sudden downturn and heavy scrutiny of the finance industry, regulators have decreased these types of expense accounts and therefore keep a watchful eye.
Other industries that require compliance with industry... read more
Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
1. Select Ver... read more
You've got a strong email list, the result of months' worth of effort to get people to sign up. But if you're going to make the most of an email and social media mix, and want to connect with your customers, donors, clients, members, volunteers, and prospects in more than one place, then you're going to need Facebook fans and Twitter followers too, not to mention connections on LinkedIn.
The good news is that you can use your existing email list to help build your social following. Here are 6 easy ways to do that:
... read more