This is the first in a series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid content, sufficient promotion time, etc. – there are also key differences. Today's tips are on timing your marketing campaign.
Though it’s true that most digital attendees will register in the two weeks prior to the event, don’t plan to start your ... read more
On Tuesday, February 28, Engage365 welcomed its first webinar presenter in 2012: Ajay Bhojwani of MCI Middle East LLC. Mr. Bhojwani presented content on "Getting the Most Out of Your International Meetings."
Webinar Description: More than ever before, associations are looking at international markets for not only large conventions, but smaller and region focused meetings, symposium and events. However, the risk of financial liabilities and brand image continues to be a worry for everyone... read more
I put this picture up on Google Plus yesterday and it is still bothering me so much that I decided to post my thoughts here, a larger audience for me than Google Plus.
My thinking was, how many times do the unsuspecting buy into the load of crap that companies in the industry are selling us. I snapped this image while I was at a Hilton in Chicago. This is the bottle of water that they serve.
One of our group said “Oh COOL” and I just sat and laughed and explained that this is the worst type of greenwashing ther... read more
Event planners are often not privy to the regulatory requirements that surround industries that are proprietary in nature. Over the years, bankers would joke about “Models and Bottles” when referring to their unlimited client expense accounts, but today, this is a joke that would not be taken lightly. Due to sudden downturn and heavy scrutiny of the finance industry, regulators have decreased these types of expense accounts and therefore keep a watchful eye.
Other industries that require compliance with industry... read more
Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
1. Select Ver... read more
You've got a strong email list, the result of months' worth of effort to get people to sign up. But if you're going to make the most of an email and social media mix, and want to connect with your customers, donors, clients, members, volunteers, and prospects in more than one place, then you're going to need Facebook fans and Twitter followers too, not to mention connections on LinkedIn.
The good news is that you can use your existing email list to help build your social following. Here are 6 easy ways to do that:
... read more
To master the deadline-driven world of trade shows depends on great planning.
Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
Yet it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers, and creating a promotional campaign that will get more ... read more
In Loudoun County, the tourism industry is fortunate enough to have a resourceful CVB like Visit Loudoun. The Loudoun County Visitor’s Association (LCVA) hosts Visit Loudoun University, an educational outlet for tourism businesses to collaborate and connect.
In their Friday Forum series, selected speakers and panelists present on topics of interest to Loudoun businesses. Last Friday, a social media panel discussion for businesses in the tourism industry took place at the Middleburg Community Center. Panelists incl... read more
I was chatting with Liz King on Twitter not too long ago, we were discussing conference plugins and I told her that I was so frustrated that I was going to find someone to create one and then I was going to sell it…. she was like “Go for it!”…
I thought “HELL YEAH”.. and then a couple of days go by and I am forced to put my idea on the back burner because, well, clients come first….I guess this would have to wait.
Just then, like a bolt from the blue, I get an email, it might have been a sign. You cou... read more
Turning friends and followers into conference attendees or webinar registrants rarely happens through passive engagement. The best way to earn registrations with social media is to solve your audiences' problems in ways that create desire, entice them to take action. Successful engagement is planned—carefully mapped out to connect your target market's desires to what your event delivers.
The Engagement Myth
If you’re like most meeting and event planners, you're struggling to turn Facebook fans ... read more
Ever wish you could borrow some of Lady Gaga's genius for marketing your professional development events? Sheri Jacobs will lead a free Engage365 Webinar Tuesday, Oct. 13 at 1 pm entitled 29 Ways To Market Your Education Like Lady Gaga to help you do just that.
As founder of Avenue M Group, a full service marketing agency specializing in associations, Sheri has helped small and large associations alike tackle their marketing with Gaga-esque style and resourcefulness. read more
Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It’s a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates.
Through our work with a variety of clients at Tuvel Communications, we’ve created and executed several successful social media contests & promotions. You can see ... read more
Sharing is a human activity that is driving the social web these days.
Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves.
Social Sharing and Social Graphs
Anytime a link is shared on the social web it creates a node in multiple social graphs – yours and those you are sharing with.
Those nodes are searchable by Google and the other search engines. This is why Google encourages sharing – and why their r... read more
You could spend all the time in the world creating a great looking email newsletter that you know your members would be interested in. But if they don’t open it, then what’s the point?
Currently, nonprofits that use Constant Contact to create and send their emails are achieving a 20% open rate. How do you compare? You can get more members opening your email newsletter and deepening their connection with your organization with these simple tips. (You can gain many more tips like these in the upcoming free webi... read more