At the recent South By Southwest conference, you might have heard about a new networking service called Hashable. Apparently some are calling Hashable the next Zynga, Facebook or Twitter. Though the jury is still out on whether it will be South By Southwest's new breakout company, event professionals may want to become familiar with it.
The Hashable iPhone or Android app (BlackBerry is said to be coming soon) allows you to fill out your contact info and link to Twitter and Foursquare. When you meet someone at a c...
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As I write this blog, I'm sitting in my favorite work spot - Starbucks. After spending a few hours doing some work, I finally took a moment to look around.
For as much as I come here, there are a few things I've never noticed before. The little chalkboard has a colorful Valentine's Day message. Though it's handwritten, the handwriting is impeccable. Then I notice there's another little chalkboard with the same writing in the same color near the register. How many stores have I been in with ...
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It’s the end of the (meetings) world as we know it. ~ Paraphrase, R.E.M.
“This might be the beginning of the end…and the dawn of a new era in which people think recorded video as passé and demand live streaming of events,” says Priya Ramesh on The Buzz Bin Blog.
YouTube Going Live
“With over 2 billion views a day, it’s easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more – and that includes events taking place right ...
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Over the last year or so, I've had the opportunity to speak at various conferences and expos to help share my tips and tricks for utilizing social media for business success. This upcoming week, I'll be doing a session with Ed about basic social media and how to integrate these tools into your business at ExpoWest/SupplyExpo. As I've been preparing, I realized that there are a few tips I should share before I even arrive at the conference that you can use to make connections before you even arrive at this eve...
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You cannot have a social media strategy without a content strategy.
This is a profound statement that I will freely admit to having borrowed because I cannot readily identify the source. Nevertheless, I am going to run with it because it is true.
Traditional Marketing
I understand traditional marketing. This is what I was trained in while earning my MBA, and what I practiced for nearly 30 years after that.
Traditional marketers have historically promoted the features of their pro...
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These days, content is king and it runs the show at your special event, meeting or in social media efforts to drive event attendance. In order to ensure you are providing your attendees and network with valuable and impactful content, it is vital to understand your audience and what key topics are relevant and interesting to them.
How do I do this?
Determine who you are reaching.
Look at the job titles of your event. Are they mid-level managers, C-level executives or entrepren...
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