Business networking before social media was tough work.
You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how.
Soon after getting back to your office the phone rings and you are off the hook. You settle back into your comfort zone of taking care of day-to-day matters.
And you feel good about it because you can now rationalize your actions.
LinkedIn can be another form of rationalization. You make connections and ...
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The term social media has become fused with Facebook, LinkedIn and Twitter.
But that’s wrong.
It is so much more than those three social networking tools.
What Is Social Media Anyway?
Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast.
Web 2.0 is bidirectional, dynamic and about engagement. It’s vibrant with streams of information and conversations. Users pull the content they want into their personal aggregators.
Web 2.0 birthed social media, whe...
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Networking has always been about making connections, with the ultimate goal to build a mutually beneficial relationship - one that could ultimately lead to new business opportunities.
Anyone that has attended a local Chamber of Commerce networking event knows that the converting connections into new business is nearly impossible. You go back to your office with a handful of business cards and barely remember who gave them to you.
In contrast, social networking significantly increases your opportunities fo...
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Social Search is Taking Shape as Expected
One of my predictions for 2011 was that this would be a breakout year for social search (#15).
Today Techcrunch posted an article that gives us some clues as to how Google will be staking their claim in this highly lucrative arena. Not surprisingly, they are placing emphasis on sharing, which of course is the basis for building value for your social community, and influence for yourself.
Links and Sharing
What I find interesting is that Google will be ...
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This blog post originally ran as a guest post on Joyce McKee’s Let’s Talk Trade Shows and on The International Center for Exhibitor and Event Marketing’s blog. Thanks to Joyce for giving me the opportunity to contribute to both these excellent sites.
Want to use Twitter, LinkedIn, and Facebook to get more leads in your trade show booth? Here’s the long and the short of it.
There are two key strategies exhibitors can leverage with Facebook, LinkedIn, and Twit...
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Jeremiah Owyang coined the term “Intention Web” to describe social media which captures and promotes users’ future plans. Where the asynchronous web is about the then, the real-time web is about the now, Intention Web properties are about the later.
Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.
Otherwise, the communit...
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