Facebook's feature allowing you to tag photos with your Facebook page name holds many new marketing possibilities for events. While photo tagging has always been available for profiles, the ability for pages to do it is new.
Just as with Facebook profiles, when you tag a photo that appears on someone elses profile or page with the name of your Facebook page it will show up on your Facebook page. But unlike profiles, the photo will not be seen on your Facebook page wall. It will be seen in the "Photos" section.
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Introduction
None of us would be where we are today without learning, whether it was in the form of instruction, reading, observing or doing. Thanks to the web, conventional learning models are shifting. In fact, they’re being turned upside down.
We’re discovering that knowledge and instruction can be embedded in web apps, empowering students to learn and experience at their own pace. In addition, we know that everyone is passionate about something. And just as blogging transfo...
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Turning friends and followers into conference attendees or webinar registrants rarely happens through passive engagement. The best way to earn registrations with social media is to solve your audiences' problems in ways that create desire, entice them to take action. Successful engagement is planned—carefully mapped out to connect your target market's desires to what your event delivers.
The Engagement Myth
If you’re like most meeting and event planners, you're struggling to turn Facebook fans ...
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I really enjoy the story of King Arthur, and the Knights of the Roundtable. Watching a movie, or reading a story, based upon this legend, always energizes me. Although this story is based upon folklore, it offers a magical view of leadership and strategy.
According to medieval legend King Arthur was an amazing warrior. Smartly, he surrounded himself with incredibly talented knights. Each of these individuals earned his respect, and a seat at the roundtable, by distinguishing themselves in some noble way.Â...
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Stop! Before you exit the hotel breakfast buffet line, what’s on your plate? Breakfast is intended to be the biggest meal, but also serves a purpose to feed our brain for a high performance day. In the Spring issue of Meeting Discoveries, the article “The Science of Food for Thought: How Food Enhances Meetings,“ elaborates on research by Andrea Sullivan of BrainStrength Systems who discovered best meeting practices when it comes to food and Executive Chef Craig ...
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One of the most powerful ways to brand your company and establish yourself as a credible resource on a topic is to blog. However, we are all too familiar with the work and effort it takes to maintain a blog. Over the past year, I've gone through seasons where I can't imagine where my next post is going to come from and that's a scary place to be. Being in that place too many times has really helped me to think better about how I can keep quality content that doesn't feel like I'm pulling teeth.
Educate Yourself
If yo...
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