Who are the People in your Neighborhood? Using Twitter to Build a Community around Your Events 01/05/10
There are several ways to use Twitter in your experiential marketing program. Some are obvious (create an account, use #hashtags) and some are not. Here are some ideas on how you can use this powerful tool to build a community around your events. 1. Think in terms of community, not event. Even the best Twitter strategies would fail unless there was an audience to speak with. Just because you have a Twitter profile it does not mean people will follow you. Building a following takes time and dilige...
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