HOW TO: Use Foursquare for a Conference (or an Exhibit Booth) 06/07/10
Tuvel Communications is the online PR firm for the NAB Show, and in addition to being the "voice" behind the show's social media outposts (Twitter, Facebook pages, LinkedIn group), we also devised and implemented creative pre-show and on-site social media promotions to engage attendees, drive registrations and generate excitement. This year Foursquare became a major player in the social media game, and although we did not implement a full-scale location-based program, we did monitor how people were using Fo...
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