Social media has become an important marketing tool in recent years. It seems as if everyone has a Twitter, Facebook or YouTube account. This is why event planners who understand how to use social media may be able to reach more people – and may enjoy an advantage over competitors.
Benefits of Social Media in Event Planning
Social media offers many benefits for event planners. It costs nothing to use. It raises awareness about upcoming events and keeps your followers informed. You also have the a...
read more
Technological innovations spread by making difficult tasks easy and convenient. The Walkman made it easy to carry your music around; the iPod made it easy to carry all your music. Facebook made it easy to keep up with your friends, and Pic2Go makes it easy to share what you did at events with them.
That innovation may not have the same reach as an iPod, but Pic2Go co-founder and CEO Eitan Hefetz has good reason to call his product a "revolution." Speaking in a telephone interview from Israel, Hefetz was ...
read more
Engage365.org is now on Facebook! We've set up an official page at http://www.facebook.com/engage365org, which will make sharing articles from our site easier than ever before.
For now, we're using the page to provide links to the articles that are published here. Visit it to see the latest posts, and "like" the page if you want to be notified about articles in your newsfeed.
If you have event or association news that you'd like us to share, start a discussion in our forums and we'll point it out on Facebook as...
read more
“This year we are going to start engaging with more people via social media,” your boss says at the staff meeting.
“We’re going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content.”
Hearts drop. Eyes roll. Some even excuse themselves from the room.
Social Media Strategy?
Many of us have heard similar words from our supervisors. The intention is good. The goal of engaging with customers and potential customer...
read more
Facebook's feature allowing you to tag photos with your Facebook page name holds many new marketing possibilities for events. While photo tagging has always been available for profiles, the ability for pages to do it is new.
Just as with Facebook profiles, when you tag a photo that appears on someone elses profile or page with the name of your Facebook page it will show up on your Facebook page. But unlike profiles, the photo will not be seen on your Facebook page wall. It will be seen in the "Photos" section.
...
read more
Recently at Facebook’s f8 Conference, CEO Mark Zuckerberg announced, with great fanfare, that major changes are on the way. The social network — now 800 million users strong — promises to create a seamless experience where self-expression, discovery, and shared real-time experience are the goal.
The announcement came after Facebook activated a handful of new features earlier in the week. Today we’ll take a look at the more significant new features, and what they mean from a personal user standpoint. We're al...
read more
