Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
1. Select Ver...
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To master the deadline-driven world of trade shows depends on great planning.
Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
Yet it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers, and creating a promotional campaign that will get more ...
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Exhibit designers make a big deal about how trade show exhibits are 3-dimensional – they have length, width, and height. That 3D perspective creates much greater visual impact than 2D marketing mediums.
Yet exhibits are actually 4-dimensional, the 4th dimension being time. We exist in three spatial dimensions and in one temporal dimension, which combine to be called spacetime.
During a trade show your static 3D exhibit can be transformed into an interactive 4D exhibit attendees exper...
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(Special to Engage365.)
Study after study proves, without a doubt, that "face-to-face" is the most powerful marketing medium.
"Why?" you might ask.
The answer lies deep in our limbic system, says author and speaker Carol Kinsey Gorman, in a recent edition of Communications World Bulletin.
In face-to-face exchanges, besides spoken words, our brains process a cascade of nonverbal cues.
In fact, during face-to-face encounters, we interpret what people say only partl...
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More than 375 million people worldwide engaged in a computer or video game last week. Adam Martin, T=Machine
63% of the U.S. population from ages 15-65 play some type of online game. (NPD Group 2008 Report)
Multiplayer online games like Call of Duty, EVE online, Guild Wars2, Habbo Hotel, Lord of The Rings Online and Medal of Honor have more than 1.5 billion registered identities (meaning that many people have several accounts). Adam Martin, T=Machine
MMOs And The Future Of Work
Multiplayer online role-playing ...
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Jeremiah Owyang coined the term “Intention Web” to describe social media which captures and promotes users’ future plans. Where the asynchronous web is about the then, the real-time web is about the now, Intention Web properties are about the later.
Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.
Otherwise, the communit...
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