I am surprised by the number of conference venues that do not provide floor plans with room measurements for meeting planners. On a recent round of site visits, only one of seven facilities visited had this information readily available. Four of the venues had floor plans, but supplemented them with infuriating capacity charts showing the number of seats available for classroom, theater, banquet, boardroom, hollow square etc. sets. (Please, venue sales managers, read Paul Raddeâ€™s refreshing book â€... read more
A Shiny Object circa 1932 Creator/Photographer: E. F. Caldwell & Co.
Recently a very popular topic of discussion on LinkedIn was whether or not a company should use promotional models in their trade show booth.Â Iâ€™ve also seen many posts about the use of QR Codes or Mobile App Games in trade show booths.Â Someone else asked about good â€śpassportâ€ť gimmicks to drive traffic to booths.
I think it is good to have these discussions but what I find lacking in most of them is a discussion of strateg... read more
Whether you were at Event Camp National Conference In Person or virtually, you were probably overwhelmed with information, links and good people. I will be putting together a more robust version of my takeaways complete with other attendee's comments, but wanted to get something out tonight to help recap the day. I hope you enjoy!
Chris Brogan's Session
- Content, Community and Marketplace - @chrisbrogan We get one or two of the 3 correct, rarely all three.
- People just want to belong. We have to pay attention... read more
Jeremiah Owyang coined the term â€śIntention Webâ€ť to describe social media which captures and promotes usersâ€™ future plans. Where the asynchronous web is about the then, the real-time web is about the now, Intention Web properties are about the later.
Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.
Otherwise, the communit... read more
Linkedin is an amazing tool. Being â€śLinked Inâ€ť means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts!
1. Create a group for your event: You can invite people to join your group, start discussions around the event or event-related topics, give important news updates to your audiences or promote your eve... read more
Some are old but under-utilized. Others are available now, but not necessarily used in the event space. Still others coming in the not-to-distant future and have some amazing potential for creating experiences that drive engagement with our audiences.
Marketers are increasingly challenged by breaking through the clutter to create brand experiences which solicit appropriate emotional and rational responses from our audiences in order to accomplish our business objectives. Tried and true techniques for engaging our au... read more