A Shiny Object circa 1932 Creator/Photographer: E. F. Caldwell & Co.
Recently a very popular topic of discussion on LinkedIn was whether or not a company should use promotional models in their trade show booth. I’ve also seen many posts about the use of QR Codes or Mobile App Games in trade show booths. Someone else asked about good “passport” gimmicks to drive traffic to booths.
I think it is good to have these discussions but what I find lacking in most of them is a discussion of strateg...
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Earlier this year I wrote a list of online community do’s and don’ts for vendors and exhibitors who want to get involved via social media. The key we mention over and over again is that an exhibitor has to become an authentic, living, breathing, listening part of a community, not just a broadcaster from the sidelines. I’ve tried to practice what we’ve been preaching, and I regularly join chats on Twitter to discuss important issues in the association and meeting communities.
One of my favorite chats ...
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The unfortunate product created by combining a struggling economy and face-to-face meetings has been a steady decline at tradeshows over the past 18 months. While this has increased the quality of the attendee, there’s still a large audience that your message is failing to reach. But down attendance is not synonymous with disinterest. In this climate, companies are being forced to send only individuals that are essential to their decision making process to events. Others simply opt out all together to alleviate the...
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