I don’t know if Tony Lorenz of Proactive-Freeman-bxb-Online fame can pull off BOBtv or not, but if he does, he will forever change our industry – and, indeed, the business world itself.
Brilliant. Inspired. Cutting Edge. Transformational. These are just some of the accolades heaped on BOBtv last week when Tony unveiled it at ASAE in Dallas.
In a nutshell, think of the oft-used sporting analogy. Sporting games began as physical events – attended by sporting enthusiasts and local fans. Broadcast television ... read more
Social media has become an important marketing tool in recent years. It seems as if everyone has a Twitter, Facebook or YouTube account. This is why event planners who understand how to use social media may be able to reach more people – and may enjoy an advantage over competitors.
Benefits of Social Media in Event Planning
Social media offers many benefits for event planners. It costs nothing to use. It raises awareness about upcoming events and keeps your followers informed. You also have the a... read more
I put this picture up on Google Plus yesterday and it is still bothering me so much that I decided to post my thoughts here, a larger audience for me than Google Plus.
My thinking was, how many times do the unsuspecting buy into the load of crap that companies in the industry are selling us. I snapped this image while I was at a Hilton in Chicago. This is the bottle of water that they serve.
One of our group said “Oh COOL” and I just sat and laughed and explained that this is the worst type of greenwashing ther... read more
BizBash CEO and Founder David Adler seems to have a gift for connecting seemingly disparate pieces of information in a way that identifies important trends for the future of events and meetings. His presentations on the subject are fascinating and often spark engrossing discussions.
Recently, he agreed to answer five questions on important event industry trends. You can read his answers to my first two questions here. These are the final three questions I asked, along with David's answers.
Are there ... read more
In case you've missed it last week: PlannerTech DC , the Technology Showcase for Event Planners. A short recap on an inspiring power conference.
What do you get when you let a small team of driven event peeps (Liz King of Liz King Events, Lindsey Rosenthal of Events For Good and Liz Mazzei of Pogby) bring together 10 state of the art event technology start-ups, a group of engaged event organizers, a magician for MC (Josh Norris), and mix them with some top notch partners to add s... read more
As an event planner, you have to stay on top of numerous meetings and countless deadlines to keep your events successful and your clients happy. It can sometimes be difficult to keep track of it all, but with the help of your Android phone, there are enough apps (and tricky shortcuts to useful sites) to keep you on top of the world.
Will Evernote isn’t planner-specific, it’s worth mentioning because it is the ultimate archiving/reference material app. It allows you to organize... read more
Motivate, inspire and increase interaction at any event by borrowing some activities from Improv. Highly interactive motivational talks and workshops can take an event from blah and boring to memorable and impressive.
Instead of searching for concepts you think will inspire an audience, involve them and guarantee your success.
As always, for workshop activities to be successful they need to be relevant to the audience, so do your research!
When a motivational speakers presentations are all centered on their own st... read more
To master the deadline-driven world of trade shows depends on great planning.
Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
Yet it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers, and creating a promotional campaign that will get more ... read more
(This post was co-written with Jo Kling.)
When it comes to rewarding employees, one popular opinion is that employees prefer to receive cash prizes or incentives. According to conventional wisdom, when presented with cash or say a trip to the Caribbean, employees will opt for the chance to earn additional money.
In today’s challenging economic environment, incentive budgets are coming under increased scrutiny. As a result, the discussion of the benefits of cash versus non-cash rewards is heating up. With... read more
“There’s something happening here,” says author Thomas Friedman referring to the spontaneous protests from Tel Aviv to Wall Street.
According to Friedman, we are witnessing seismic changes from two overarching narratives: The Big Shift and The Great Disruption. That coupled with the systemic challenges of our stagnant economy for the next decade could have a great impact on the meetings industry.
Glen Hutchins, CNBC’s Squawk Box, Glen Hutchins, Federal Reserve Board member... read more
Yesterday, I attended the Conan O'Brien show in Los Angeles. From the time I got to the parking lot, I was amazed at how easy and comfortable my experience was, despite some very tricky logistics.
It was clear to me that many of the methods they used could go a long way toward helping to improve events. Here are seven of my takeaways.
1 - Know Your Audience
Conan's audience is a younger crowd that appreciates all kinds of music and has few issues with profanity. The band played rock, soul and ev... read more
Your attendees rate the learning impact of “massing” as superior at your event.
Massing in the education world is defined as receiving large blocks of information in condensed amounts of time.
Attendees feel that the more information they can receive, the higher their performance.
Unfortunately, the conference information tsunami is a mirage. It is a short-lived, instant gratification that quickly fades like a gummy bear sugar rush. And back in the office, it leaves the attendee feeling empty, drained and ques... read more
"I have learned to always start my presentations with “what is in it for them” in my talk to grab their attention so they want to be involved."
Shirley Fine Lee, author of "R.A!R.A! A Meeting Wizard's Approach", has worked as a training and development specialist since 1986, and an independent consultant since 2000. She has extensive experience, helping organizations with their team building, training development, meeting facilitation, presentation delivery, and other comm... read more
I am proud to be the president of the Curiously Canadian Improv Guild.
Last weekend we had an amazing show which was taped live by Shaw TV. I laughed like crazy when I watched the performers on stage and was reminded how powerful and engaging improv is to hold an audience.
Improv is made up right before your eyes. Peels of laughter result as you marvel at how improv unfolds into incredible comedy. It is not a rehearsed motivational speech but more like a unpremediated dialogue between guest speaker and the audien... read more