I don’t know if Tony Lorenz of Proactive-Freeman-bxb-Online fame can pull off BOBtv or not, but if he does, he will forever change our industry – and, indeed, the business world itself.
Brilliant. Inspired. Cutting Edge. Transformational. These are just some of the accolades heaped on BOBtv last week when Tony unveiled it at ASAE in Dallas.
In a nutshell, think of the oft-used sporting analogy. Sporting games began as physical events – attended by sporting enthusiasts and local fans. Broadcast television ... read more
Social media has become an important marketing tool in recent years. It seems as if everyone has a Twitter, Facebook or YouTube account. This is why event planners who understand how to use social media may be able to reach more people – and may enjoy an advantage over competitors.
Benefits of Social Media in Event Planning
Social media offers many benefits for event planners. It costs nothing to use. It raises awareness about upcoming events and keeps your followers informed. You also have the a... read more
I put this picture up on Google Plus yesterday and it is still bothering me so much that I decided to post my thoughts here, a larger audience for me than Google Plus.
My thinking was, how many times do the unsuspecting buy into the load of crap that companies in the industry are selling us. I snapped this image while I was at a Hilton in Chicago. This is the bottle of water that they serve.
One of our group said “Oh COOL” and I just sat and laughed and explained that this is the worst type of greenwashing ther... read more
BizBash CEO and Founder David Adler seems to have a gift for connecting seemingly disparate pieces of information in a way that identifies important trends for the future of events and meetings. His presentations on the subject are fascinating and often spark engrossing discussions.
Recently, he agreed to answer five questions on important event industry trends. You can read his answers to my first two questions here. These are the final three questions I asked, along with David's answers.
Are there ... read more
In case you've missed it last week: PlannerTech DC , the Technology Showcase for Event Planners. A short recap on an inspiring power conference.
What do you get when you let a small team of driven event peeps (Liz King of Liz King Events, Lindsey Rosenthal of Events For Good and Liz Mazzei of Pogby) bring together 10 state of the art event technology start-ups, a group of engaged event organizers, a magician for MC (Josh Norris), and mix them with some top notch partners to add s... read more
As an event planner, you have to stay on top of numerous meetings and countless deadlines to keep your events successful and your clients happy. It can sometimes be difficult to keep track of it all, but with the help of your Android phone, there are enough apps (and tricky shortcuts to useful sites) to keep you on top of the world.
Will Evernote isn’t planner-specific, it’s worth mentioning because it is the ultimate archiving/reference material app. It allows you to organize... read more