Looking for a way to amplify the buzz around your event? Sign up for our May 22 webinar!
Event correspondent Andrea Cook will present a case study showing the effects live media coverage can have. Learn the advantages of putting the word out about your event as it happens, and what tools you need to make it work!
As an experienced art director, editor and marketer, Andrea sees live event coverage as an undiscovered treasure. She launched EventCorrespondent.com to help event promoters, brands and media outl...
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Have you ever collected registrations for an event?
What was the best part of your experience? And the worst?
Manually collecting registrations can take a lot of time, energy, and money if it requires you to bring in additional employees or if you’re working by yourself.
Online registration tools can help you simplify the process and save you hours of hassles and headaches. Whether you are planning an event for 10 or 10,000, online registration will allow you to create a professional and branded ...
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Did you miss our April webinar on Social and Digital Marketing tools? Catch the replay now!
Joshua Barnes has spent the last 13 years focused on technology and sales. He is fascinated by improving processes in social media, which made him an excellent presenter for this month's webinar.
After taking us through the flaws in many of the current methods of evaluating internet marketing, Joshua drove home the two key parts of his philosophy of marketing: "context" and "no guessing!" He showed off a better metho...
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It's not often that philosophy comes up in marketing, but Joshua Barnes of SocialMatica has a place for it. We caught up with him for a few questions before his April 17 webinar here at Engage365.
You've said that good marketing results are about "philosophy," not necessarily engagement. Philosophy? What's up with that?
I'm glad to answer that; the issue that people have is that they are wrong-minded in their approach to marketing. We learn by contrast and we tend to only think in extrem...
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Brand advocates are associated with big companies like Coca Cola, but event planners and association professionals can use this idea too. Who's speaking for your organization, and how can you keep the lines of communication open with your advocates?
Who are your Brand Advocates?
A brand advocate may be a loyal member or attendee who helps encourage and recruit others. She could also be a "friend of the show" who spreads the word without being directly involved. Many advocates are highly...
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Do you hate guessing at the success of your event and association marketing? Join us Tuesday, April 17 at 1 p.m. when Joshua Barnes of SocialMatica will show you new tools that can eliminate the guesswork!
"Social & Digital Media Marketing Tools Breakdown:
Why Philosophy & Not Engagement Might Be
Hampering Your Results"
Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement &...
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