The scarcest resource you have is a customer.
You can’t manufacture them. You can’t outsource them. You can't duplicate them. You can’t make them from a recipe.
Your conference and event attendees are the scarcest resource you have.
Money Or Customers? Which Do You Need?
Which do you need more to have a successful event? Money or customers?
Well, you probably said money.
One of the basic flaws with the metric return on investment (ROI) is an assumption that money is in short supply. ROI presup...
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Should you hold your next party at Ari's house from Entourage? Eventup has you covered for that, but it's betting that real success will come from streamlining the process of finding and booking unique event venues.
"We want to change the way people book and plan events," says Eventup CEO Tony Adam. The company started in July 2011 with a concept of renting homes for weddings, but the team quickly realized that the real problem to solve was making venue booking easier for everyone.
"We're try...
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Many of us have been to summer camp.
We sleep in bunks in cabins. Swim in lakes. Row canoes down the stream. Take adventure walks through the forest. Eat meals family-style in log cabin lodges. Make lots of crafts.
Our day typically ends with everyone sitting around a campfire as we tell stories and sing songs. Many of us also made smores and roasted marshmallows.
It’s a unique experience. Are you remembering some of your childhood summer camp experiences now?
Why The Campfire Configuration Works
Sitting...
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It's a busy week for awards, with two "top 10" lists guiding professionals to useful technology. Here are the highlights of lists from EVENTagist and eventplanning.com.
The Top 10 Very Smart Phone Apps
EVENTagist is a community of event and meeting professionals from across the globe, led by Engage365 member Stefania Conti-Vecchi. EVENTagist is currently attending TechFest2012, a London conference of event professionals. It used the occasion to release its "Top 10 Mobile Apps for Meetings and Events."
Highli...
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It seems that the past year has brought to the surface many conversations about who has the most influence in the event planning industry. People are making lists left and right of the most innovative people in our industry and some have been quite controversial. While I don’t necessarily want to get into the controversy, I do feel it’s important to talk about what really makes an innovative and influential leader.
Influential People Have Influence
One way to determine an in...
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Did you miss our May webinar on live event coverage? Catch the replay now!
Event correspondent Andrea Cook showed how live media coverage can have a huge effect on the buzz surrounding an event. She also shared tips for making that happen.
Some of those tips included:
Don't limit the brand and buzz to logos on a lanyard. Reach beyond the four walls of the conference halls.
Track and grow the ROI on your event. You can't expect your event to grow organically, so include event coverage as part of the s...
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