Do you know who your customers are? Really?
You might have their basic information like their name and email address. But what about their age, gender, geographic location, nationality, income level, education, interests, and other important demographic data?
Some might think this is “TMI” (too much information), but believe it or not, the more you know, the greater the opportunity to target your customers’ needs and maximize your marketing dollars.
So how do you capture this important information?
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Technological innovations spread by making difficult tasks easy and convenient. The Walkman made it easy to carry your music around; the iPod made it easy to carry all your music. Facebook made it easy to keep up with your friends, and Pic2Go makes it easy to share what you did at events with them.
That innovation may not have the same reach as an iPod, but Pic2Go co-founder and CEO Eitan Hefetz has good reason to call his product a "revolution." Speaking in a telephone interview from Israel, Hefetz was ...
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Google has struck again. AB Testing has been one of the most arcane and powerful ways to improve response to a website, but it's now available to event and association professionals as Content Experiments, a free part of Google Analytics.
Content experiments are built around a simple idea. Instead of guessing which version of a web page works better, why not try several at once? You can create an "A" version and a "B" version of a new page, then expose a few of your visitors to each page. By tracking their...
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Did you miss our May webinar on live event coverage? Catch the replay now!
Event correspondent Andrea Cook showed how live media coverage can have a huge effect on the buzz surrounding an event. She also shared tips for making that happen.
Some of those tips included:
Don't limit the brand and buzz to logos on a lanyard. Reach beyond the four walls of the conference halls.
Track and grow the ROI on your event. You can't expect your event to grow organically, so include event coverage as part of the s...
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Looking for more buzz for your events? Join today's webinar on "How to Get More with Live Event Coverage!"
Event correspondent Andrea Cook has found that live media coverage can increase buzz over 5000% for her clients, and it can help your event too. You'll learn the advantages of putting the word out about your event as it happens, and what tools you need to make it work!
If you need additional incentives, Andrea has posted 10 good reasons to attend on her blog. Our favorite is the one about Fred Flintst...
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Engage365.org is now on Facebook! We've set up an official page at http://www.facebook.com/engage365org, which will make sharing articles from our site easier than ever before.
For now, we're using the page to provide links to the articles that are published here. Visit it to see the latest posts, and "like" the page if you want to be notified about articles in your newsfeed.
If you have event or association news that you'd like us to share, start a discussion in our forums and we'll point it out on Facebook as...
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