The scarcest resource you have is a customer.
You can’t manufacture them. You can’t outsource them. You can't duplicate them. You can’t make them from a recipe.
Your conference and event attendees are the scarcest resource you have.
Money Or Customers? Which Do You Need?
Which do you need more to have a successful event? Money or customers?
Well, you probably said money.
One of the basic flaws with the metric return on investment (ROI) is an assumption that money is in short supply. ROI presup...
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I recently wrote an article explaining how we’ve been noticing a trend where our customers are using abstract and speaker management sites in new ways, such as collecting information for awards nominations that are tied to their event or organization, or grant applications. To encourage other unconventional ways the system can be used I thought I’d list some other novel applications of the software.
Customized System for Unique Collection Processes
Here at Omnipress, one of the nice things ...
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Technological innovations spread by making difficult tasks easy and convenient. The Walkman made it easy to carry your music around; the iPod made it easy to carry all your music. Facebook made it easy to keep up with your friends, and Pic2Go makes it easy to share what you did at events with them.
That innovation may not have the same reach as an iPod, but Pic2Go co-founder and CEO Eitan Hefetz has good reason to call his product a "revolution." Speaking in a telephone interview from Israel, Hefetz was ...
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Many of us have been to summer camp.
We sleep in bunks in cabins. Swim in lakes. Row canoes down the stream. Take adventure walks through the forest. Eat meals family-style in log cabin lodges. Make lots of crafts.
Our day typically ends with everyone sitting around a campfire as we tell stories and sing songs. Many of us also made smores and roasted marshmallows.
It’s a unique experience. Are you remembering some of your childhood summer camp experiences now?
Why The Campfire Configuration Works
Sitting...
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The busy event app market may be thinning out. Techcrunch reports that the event management company Cvent has scooped up two app developers in the last ten days.
Cvent bought the Austin-based app developer Seed Labs last week, and announced the purchase of CrowdCompass on Tuesday. Both companies made customized event guides for iPhones and Android devices. We recently reviewed the Crowdcompass apps, calling them useful and accessible.
So far, there's been no clear winner in the event app development mark...
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According to a widely ballyhooed recent study, event planning is the 6th most stressful job. I have no idea if that’s true, but, looking back on the two-day event I ran recently, I estimate that I had to solve well over a hundred on-the-spot problems that cropped up during the twenty-four hours I was on duty.
If you’re looking for a solution to a problem, there’s a natural temptation to pick the first solution you come up with.
In my experience, this is usually a mistake. An understandable mistake, f...
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