Inhabiting a Social Media Territory 06/14/10

Having a primary channel on the social Web where you focus your existence is often referred to as a social media hub. The idea of a hub is one that anyone can quickly grasp.  It is valid from the standpoint of building an effective strategy, yet it is lacking when it comes to the human qualities of your social media networking and marketing. To me hub feels a little too mechanical.   It sounds like it belongs more in the Internet marketing space than within the social media arena.  I am going to suggest...

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Marketing Trends on the New Social Web 05/11/10

It is truly amazing how quickly the social Web is changing - and how that is changing the business of Web marketing. Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts. Here are some of the recent trends I'm noticing. Observations Search Engine Optimization (SEO) is being seriously challenged by SMO (Social Media Optimization).  This is one that we saw coming, so there should be no surprises he...

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