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7 More Ways to Build Your Email List on Social Media 01/10/12

It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party. Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e...

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webinar 0

6 Tips for Using Social Media Before, During & After Your Webinar 01/05/12

Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience. Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe...

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Social Sharing with QR Codes 01/01/12

Today I had a conversation about QR codes with a realtor.  She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind. Will QR codes still be relevant 5 years from now?  Nobody knows – and I won’t speculate.  Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily. So, let’s make the most of what’s right in front of us now – a techno...

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How to Reinforce Your Convention Theme 01/01/12

A call back in comedy is a technique that takes something that was said before and ties it back into the current topic. The reminder results in a clever connection and can create some great humor. A convention theme can have the same effect by tying together common themes at breaks, the keynote speaker, break out speakers and the after dinner speaker. Simply take variations of your convention theme and have conference speakers call it back throughout the day. When you reinforce your theme it creates a congruence an...

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prezi 1

David Adler: Event Trends To Watch in 2012 (Part 2) 12/28/11

BizBash CEO and Founder David Adler seems to have a gift for connecting seemingly disparate pieces of information in a way that identifies important trends for the future of events and meetings. His presentations on the subject are fascinating and often spark engrossing discussions. Recently, he agreed to answer five questions on important event industry trends.  You can read his answers to my first two questions here.  These are the final three questions I asked, along with David's answers. Are there ...

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standing attendees 1

Participation Techniques You Can Use at Conferences 12/27/11

Here’s the summary handout for my workshop on participation techniques you can use in conference sessions that I’ll be leading at MPI’s World Education Congress 2011. Sources for additional information on these techniques can be found in the notes at the end of the list. Technique: Setting ground rules ‡* Brief description: Setting ground rules before other activities commence clarifies and unifies participants’ expectations. When to use: Start of session, worksh...

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