Feeling the Love at a Hybrid Event
In the digital event space – as in the networking industry – Cisco reigns supreme. From alternate reality games (ARGs) to opening their environments three weeks early to allow attendees time to “play,” Cisco has pioneered and implemented truly game-changing strategies others now copy in the digital event arena. But when its goal this year was to increase engagement and add “emotion” to its annual GSX event, some scoffed. An online event is the antithe...
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What’s Your Goal?
The goal of the PCMA Convening Leaders experience is to showcase the PCMA brand, deliver a high-level education program and give attendees many opportunities for networking. The online event is the primary tool for reaching an extended audience of those who can’t physically be at the meeting. The goal is to attract and engage the remote audience, and convert them to members if they aren’t already, and help them realize the benefits of being at the next PCMA event in person....
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Engagement has become the issue of the day. Companies want to engage customers. Teachers want to engage students. Associations and community managers want to engage members. We’ve moved from trying to keep someone’s attention, to seeking a dialogue. I read a great article yesterday about “The Flipped Classroom,” where students view their professor’s lecture from home, then come to class to discuss it. Great idea!
Perhaps nowhere is the topic of engagement more discussed, more critical – and, probably, ...
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It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party.
Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e...
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Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience.
Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe...
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Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind.
Will QR codes still be relevant 5 years from now? Nobody knows – and I won’t speculate. Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily.
So, let’s make the most of what’s right in front of us now – a techno...
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