Like the telephone and email, social media is not going away.
It’s not going to implode, explode or just die. It’s a communication tool that will be around for a long time.
People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources.
One in three small businesses now use social media. They understand that having a Website is not enoug...
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Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience.
Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe...
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BizBash CEO and Founder David Adler seems to have a gift for connecting seemingly disparate pieces of information in a way that identifies important trends for the future of events and meetings. His presentations on the subject are fascinating and often spark engrossing discussions.
Recently, he agreed to answer five questions on important event industry trends. You can read his answers to my first two questions here. These are the final three questions I asked, along with David's answers.
Are there ...
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Founder and CEO of BizBash, David Adler is perhaps one of the most progressive thinkers in the events industry. He is known for being an engaging speaker and is also often the herald of some new trend or technology that seems to overtake the industry within short order.
I recently asked David to share his thoughts on trends in the industry by answering five questions. Not surprisingly, his responses were fascinating and full of useful information on what's coming down the pike. In fact, he gave me enough great con...
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Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
1. Select Ver...
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(This post was co-written with Jo Kling.)
When it comes to rewarding employees, one popular opinion is that employees prefer to receive cash prizes or incentives. According to conventional wisdom, when presented with cash or say a trip to the Caribbean, employees will opt for the chance to earn additional money.
In today’s challenging economic environment, incentive budgets are coming under increased scrutiny. As a result, the discussion of the benefits of cash versus non-cash rewards is heating up. With...
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