Hi everyone! I’d like to introduce myself as the new Community Manager for Engage365. My name is Donna Sanford, and I’ve been in the event industry for 27 years. I started as a meeting planner in my father’s association management firm, moving later to associations and for-profit trade show firms. I’m also the founder and former publisher of EXPO Magazine.
Since leaving EXPO two years ago, I’ve spent nearly all my time on technology projects – mostly in the virtual and social medi...
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Over 35 years in association business, I’ve heard a lot of business phrases.
Five came to my mind the other morning:
If it ain’t broken, don’t fix it.
If you build it, they will come.
Ask your members what they want.
Practice makes perfect
Boards set policy, staff implements it.
How many of these have your heard? Have you used?
Well, here’s the reality of those five “business lies” ... think about turning them around:
#1: If it ain’t broke, b...
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The scarcest resource you have is a customer.
You can’t manufacture them. You can’t outsource them. You can't duplicate them. You can’t make them from a recipe.
Your conference and event attendees are the scarcest resource you have.
Money Or Customers? Which Do You Need?
Which do you need more to have a successful event? Money or customers?
Well, you probably said money.
One of the basic flaws with the metric return on investment (ROI) is an assumption that money is in short supply. ROI presup...
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CrowdCompass, a leading mobile app developer for events, conferences and tradeshows, has announced the release the Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption.
A recent study shows that the average smartphone owner has 65 apps installed, and they use 15 in a given week. For conference organizers, mobile apps are no longer a "should we have one?" decision. We're at the "how can we launch mobile apps in the best possible way?" stage. When marketed well, planners can expec...
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Should you hold your next party at Ari's house from Entourage? Eventup has you covered for that, but it's betting that real success will come from streamlining the process of finding and booking unique event venues.
"We want to change the way people book and plan events," says Eventup CEO Tony Adam. The company started in July 2011 with a concept of renting homes for weddings, but the team quickly realized that the real problem to solve was making venue booking easier for everyone.
"We're try...
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Attendee demand for mobile apps is growing every day, but how do you know which app is the best fit? Find out in this recording of our July 19 webinar!
In a fast-paced presentation, Michelle Bruno took on several of the key questions event planners have to consider when choosing a mobile app for their event. Key learning points included:
How mobile solutions can address a number of attendee needs simultaneously
How to develop a mobile event strategy
The common features and functionality of today'...
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