Professional master of ceremonies Glenn Thayer said general sessions can be presented in many new and innovative ways. His focus today would be on the television show format, specifically talk shows, but he would also refer to YouTube and technology, entertainment, and design (TED) conferences.
A successful TED event brings speakers on subjects ranging from chemistry and the environment to politics and cartoons to anyone with Internet access. Speakers deliver their best talk in 18 minutes or l...
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Adrian Segar, author of Conferences That Work: Creating Events That People Love, said Pecha Kucha, which originated in Japan, consists of several speakers presenting 20 slides for 20 seconds apiece. With presentations no longer than seven minutes each, Pecha Kucha “is really an art form. It is a great way to present cool information with the style and format adapted to the individual presenter,” Segar said.
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Event ROI...
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Michael Westcott, vice-president of marketing at INXPO, said a forum like ECTC10 is not like watching television. “We’re already getting feedback that this experiment is working, and hybrid events can be very interactive and provide a lot more value,” he said.
Watch Mike Westcott's Full Presentation
While e-business was the buzz of the 1990s, Westcott said the industry is now on the threshold of a v‑business revolution. “We’re going to transform the Web from pages and links and search boxes t...
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Midori Connolly, CEO and Chief AVGirl for Pulse Staging and Events, encouraged participants to “evaluate technologies on more than bells and whistles,” giving them a sense of empowerment and comfort with new technology. While many participants are tech savvy, not everyone feels comfortable in this milieu, she said.
Midori Connolly Chief AV Girl
Connolly said the usual questions people ask about technology relate to ease of use, whether it will capture imaginations and engage people, and whether clients...
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Erica St. Angel, vice-president of marketing for Sonic Foundry, plans the UNLEASH Media Site User Conference each year. Her company is trending up on every metric, including increased attendance, social media use, increased revenues, customer satisfaction, and deeper customer relationships. But despite this success, St. Angel said, “A huge bucket of stuff is missing, and that’s what we do after the event is over.”
When organizers tweet about the weather or the wine during a conference, it is easy to g...
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Asking how many people could have predicted the shape of the current industry five years ago, David Adler, founder and CEO of BizBash, said ECTC10 is about taking risks. Events like Blog World Expo and Burning Man are not traditional gatherings, and “we need to think about that and how we attract our audiences.”
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Adler outlined some initial ideas, including:
Return on relationship: “Meeting one person here can change your life.” Event people are essentially pr...
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