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7 More Ways to Build Your Email List on Social Media 01/10/12

It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party. Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e...

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Working together instead of bowling alone? 2

5 Interesting, Uplifting Facts Relating to the Events Industry 12/01/11

At a time in which the very fabric of society seems in the process of being re-woven, the act of bringing people together for networking, fellowship, education or entertainment is taking on a deeper meaning. The following facts taken from two articles in Ode Magazine,  The Power of Strangers by Serena Renner and No Such Thing As A Thing an excerpt from Lynne McTaggart's book The Bond illustrate a few of the many recent developments and discoveries that directly relate to meetings and events.   ...

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Why Facebook is the World's Largest Virtual Event 10/25/11

I define a virtual event as “a web and occasion-based gathering that facilitates information sharing, collaboration and interaction.” Virtual events typically involve hundreds, if not thousands of simultaneous users. Facebook enables the very same information sharing, collaboration and interaction, but does so on top of a user base of 700+ million registered users and 500 million active users. Facebook is by far the world’s largest virtual event.  The “Facebook virtual event” is a perp...

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date 0

Associations, Let's Date First 09/14/11

At ASAE’s recent Great Ideas conference, a recurring theme focused on how associations can recruit and engage young association professionals. It’s had me thinking about what makes me join associations. What I came up with is that it has to do with the same principles that apply to dating. That might be an unusual conversation to open in a professional setting, but read on and see what you think. (By the way, I’m happily married and not looking to date!) I wouldn’t date anyone that asked me throu...

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no broadcasting 0

Tips for Building Audience Loyalty for Virtual Events 08/08/11

Behind every great event is great content.  To generate great content, event professionals need to be publishers as much as planners.  And like any good publisher, you need content that connects with your audience.  We often use the word “attendees” to refer to event consumers – when building a content plan, however, think of them as your audience. Don’t Broadcast Your Content, Crowdcast It! All too often, event content is delivered via one-way broadcasts.  Even when the content is engaging, it misses out...

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one way profile 0

Associations at the Crossroads: Program To Address Issues of Today 07/19/11

ASAE Business Services along with Comm Partners  will hold an interactive discussion July 28 on the challenges associations face in progressing their communities and sustaining relevance in an extremely challenging environment. The half-day program at the ASAE Building in Washington D.C. will focus on how social learning and the combination of social media and knowledge management can create a culture of engagement and loyalty for your organization. The program will be divided into two sessions: Membership at...

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