Photos and videos make your online content come alive – and your social networking more engaging.
An image often IS the story with social networking. However, with content marketing you usually need a photo to give your story that extra something that will get it consumed and shared.
If you do not have photos of your own that you can use, you have two choices – purchase them or use services that offer their photos for free in exchange for an attribution link.
US Copyright law states that if you c... read more
Are you looking for ways to ensure that no one reads your event blog? If you are working on a strategy for keeping people away from your event, the following tips may help you with your goal.
1 - Post Desperate Pleas for People to Register
Seriously, nothing keeps people away like desperation. If you use only one of these tips, make it this one. Readers will click away in droves.
2 - Avoid Interaction
Polls, questions, contests will only get them lingering. You don't want t... read more
OK, so we have already covered the fact that your conference or event needs a blog (nice plug for my post on that subject) and now we need to hit a few things that you can do with that blog.
Adding Video is a great way to spice things up and keep your attendees, fans and industry peers interested in your little corner of the internet.
Now, before you go getting all what about the budget, what about the time, what about the effort, what about the equipment.. I will remind you that these are all exc... read more
The majority of conference and event organizers are not monitoring social media. Are you?
According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers.
Event organizers are overlooking a lot of unused, ripe, low-hanging fruit by not monitoring social media.
Missing The Boat…And Opportunities
Few conference organizers spe... read more
The biggest challenge facing event organizers and meeting planners today is the ability to drive attendance to their events. How can you increase the awareness of your events, drive attendance, and do it at no additional cost? One way to do it is by taking advantage of some of the free tools available, such as widgets and RSS feeds. Those are a great way to promote your events on your website, blog, and beyond.
Here are some ways you can use widgets and RSS feeds:
The term "widget" has a... read more
A part of any good event or conference blog strategy is the list… the people that actually take the time to subscribe to your email newsletter or RSS feed.
These people are actually easy to come by if you produce great “insert your industry here” content.
The list is money, it is cash. These are the people that will be the first to sign up, the first to register and the first to spread the word. These are your die-hards, the people that love you and the people that believe in you enough to... read more
In the ongoing blogalog with Tahira Endean, we’ve been exploring the different ways we find inspiration for our work in the events business. Now that Jenise Fryatt has also joined the conversation, we’ve gotten back to something I blogged about a while back – the theatrical roots of the special events world. To me, the central theme here is that an added dimension of fun and enjoyment helps inspire us to do our best work.
I think we can all agree that putting on a special event is tantamount to producing a sho... read more
“It’s not enough. Sorry, it’s just not enough.”
This is a quote from a popular SEO blog in regards to creating quality content.
It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more than being good – you have to be really good.
If you take this to heart, you will get better at optimizing your online marketing for the search engines and your community. It’s essential to please both if you expect to accomplish your business objectives.
... read more
By now, your conference or event should be spread across cyberspace welcoming and driving the masses to your conference or event website, encouraging them to register and providing important information about not only your event, but your industry as well. You should be a news and information monster.
Your conference and event blog and outposts should be manned, up and running, 24/7.
Great! Now what.
That is actually a question that I get a lot. What do we talk about? What information do we push out, what is the b... read more
Crafting your headline may be the most important thing you do when writing a blog post. It’s the doorway through which your readers will enter.
To make them feel welcome, interested and sure they are entering the right place, your headline needs to be clear and enticing. This also applies to tweets.
If you want people to click on your link, you need to first ask:
* What is this story about?
* Who will find it most interesting?
* What will grab their interest best?
In one sentence you need to tell the entire ... read more
Out: Using Facebook pages and organization Twitter accounts to solely broadcast newsletters, press releases, announcements and sales.
In: Using social media intentionally, integrated with all marketing channels and crossing organizational silos, to engage people.
Who do we want to engage?
People we already know.
People we don’t know.
From Loyalty To Acquisition
Most social media strategies engage people who have an awareness that the organization already exists. The purpose is to serve as loyalty tool, ... read more
What I knew about social media last year was that it existed. I have had a (very hard to find me unless you really know me) Facebook page for a long time where I connect with cousins, teenagers and people who have positively impacted my life on events planned around the world.
If it didn’t come to my mobile device, I would rarely know what was happening. For me Facebook is not where I do my shopping, or life planning but it is something I love for the connections it allows me to maintain across borders, bou... read more
Despite Facebook's potential for dominating social search, Google is once again proving that they are not only committed to holding their ground, but they also have a strategy for doing so.
It's fascinating to watch how Google is methodically going about their business to fulfill their goal to: "Get you the most relevant search results as quickly as possible."
As a marketer, you have to keep in mind the YOU they are referring to is your customer.
The most relevant data for consumers is so... read more
One of the most powerful ways to brand your company and establish yourself as a credible resource on a topic is to blog. However, we are all too familiar with the work and effort it takes to maintain a blog. Over the past year, I've gone through seasons where I can't imagine where my next post is going to come from and that's a scary place to be. Being in that place too many times has really helped me to think better about how I can keep quality content that doesn't feel like I'm pulling teeth.
If yo... read more