Photos and videos make your online content come alive – and your social networking more engaging.
An image often IS the story with social networking. However, with content marketing you usually need a photo to give your story that extra something that will get it consumed and shared.
If you do not have photos of your own that you can use, you have two choices – purchase them or use services that offer their photos for free in exchange for an attribution link.
US Copyright law states that if you c... read more
Are you looking for ways to ensure that no one reads your event blog? If you are working on a strategy for keeping people away from your event, the following tips may help you with your goal.
1 - Post Desperate Pleas for People to Register
Seriously, nothing keeps people away like desperation. If you use only one of these tips, make it this one. Readers will click away in droves.
2 - Avoid Interaction
Polls, questions, contests will only get them lingering. You don't want t... read more
OK, so we have already covered the fact that your conference or event needs a blog (nice plug for my post on that subject) and now we need to hit a few things that you can do with that blog.
Adding Video is a great way to spice things up and keep your attendees, fans and industry peers interested in your little corner of the internet.
Now, before you go getting all what about the budget, what about the time, what about the effort, what about the equipment.. I will remind you that these are all exc... read more
The majority of conference and event organizers are not monitoring social media. Are you?
According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers.
Event organizers are overlooking a lot of unused, ripe, low-hanging fruit by not monitoring social media.
Missing The Boat…And Opportunities
Few conference organizers spe... read more
The biggest challenge facing event organizers and meeting planners today is the ability to drive attendance to their events. How can you increase the awareness of your events, drive attendance, and do it at no additional cost? One way to do it is by taking advantage of some of the free tools available, such as widgets and RSS feeds. Those are a great way to promote your events on your website, blog, and beyond.
Here are some ways you can use widgets and RSS feeds:
The term "widget" has a... read more
A part of any good event or conference blog strategy is the list… the people that actually take the time to subscribe to your email newsletter or RSS feed.
These people are actually easy to come by if you produce great “insert your industry here” content.
The list is money, it is cash. These are the people that will be the first to sign up, the first to register and the first to spread the word. These are your die-hards, the people that love you and the people that believe in you enough to... read more