One of the hallmarks of social media is content: creating it, sharing it and engaging with it.
The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral?
What follows are seven strategies you can employ to help your content succeed.
The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how com...
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It is truly amazing how quickly the social Web is changing - and how that is changing the business of Web marketing.
Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts.
Here are some of the recent trends I'm noticing.
Observations
Search Engine Optimization (SEO) is being seriously challenged by SMO (Social Media Optimization). This is one that we saw coming, so there should be no surprises he...
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This weekend I was very excited to wake up to a surprise in my inbox - my advance copy of Google Wave. I have to be honest, Google Wave doesn't make much of a first impression. It is an uninspiring template that you have to learn to love. Here is my suggestion on how to do that.
Think of Google Wave for what it is - a playground.
I have wonderful memories of the schoolyard playground where we played basketball, kickball, dodgeball, and many other activities that we either learned or invented together - because ...
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