Having a primary channel on the social Web where you focus your existence is often referred to as a social media hub. The idea of a hub is one that anyone can quickly grasp. It is valid from the standpoint of building an effective strategy, yet it is lacking when it comes to the human qualities of your social media networking and marketing.
To me hub feels a little too mechanical. It sounds like it belongs more in the Internet marketing space than within the social media arena. I am going to suggest...
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It is truly amazing how quickly the social Web is changing - and how that is changing the business of Web marketing.
Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts.
Here are some of the recent trends I'm noticing.
Observations
Search Engine Optimization (SEO) is being seriously challenged by SMO (Social Media Optimization). This is one that we saw coming, so there should be no surprises he...
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Move over Twitter, Foursquare is now the hot social media tool for maximizing engagement at conventions, meetings, and events.
I've attended more conventions, meetings, and events than I could ever recount. How about you? Why do we continue to attend these events? For the engagement with like-minded professionals, influencers, associates, and friends.
I have also sat on boards and committees that planned them. And while I would like to believe that speakers and presenters like me are what make th...
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