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5 Reasons E-books Should be in Your Association’s Marketing Toolbox 03/09/12

Julien Smith’s post on “The Six Shifts of a Kindle Dominated Marketplace” got me to thinking about how this might apply to associations and other nonprofit organizations. Let me disclose my philosophical bias upfront: Most associations are in the content (information) business. And, face significant challenges from competing content providers (other associations, for profit companies, publishers and even members). Why do I say this? Think about all the “content” ke...

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Censorship in the Digital Age 04/12/10

Last week Acronym Blog, produced by the American Society for Association Executives (ASAE), added a thought-provoking post titled, "Consultant Wasteland," with the first sentence reading, "Why Consultants Suck." The content of the post wasn’t scandalous, but the dramatic title and first sentence struck some people as offensive and the post was quickly removed -- but not before several regular association bloggers had already read and commented on the post (and not before the post arrived in various feed ...

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Is Twitter Serious? 12/11/09

That was the topic of a lengthy conversation on the ASAE & The Center Executive Management listserver this past week. It revealed the usual concerns: it's a waste of time, I don't want to know what you had for lunch, I'm overloaded with communication as it is. But I was also pleased that so many people posted positively about it. That wouldn't have happened just a few months ago, it seems. But I wanted to weigh in at the beginning, particularly about the whole "lunch" thing, so I wrote: I think others have made ...

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