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Sheri Jacobs0

Webinars Past: Lady Gaga 03/20/12

Want to borrow Lady Gaga’s genius for marketing your professional development events? Sheri Jacobs led an Engage365 Webinar last fall to help you do just that. Jacobs told Engage365 that Gaga "gets that it's all about the fans. She rewards them and appreciates them." From this, Jacobs draws the lesson that, "It's about the attendees and their needs." Much like Lady Gaga herself, Jacobs turned her observations into a fun presentation that left its participants with something to think abou...

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Quantifying Social Media's Impact on Event Marketing (recorded webinar) 01/02/11

Have you ever wondered what the value of one person sharing your event on Facebook might be? In this one 45 minute recorded webinar, Tamara Mendelsohn, Director of Marketing at Eventbrite, will share the results of a recent analysis that for the first time associated numbers, dollars, and metrics to the impact of social media on event marketing and promotion. Learn which platforms are most effective and how to measure your own social media success. Event Planners, Executive Directors, Marketing D...

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