Did you miss our April webinar on Social and Digital Marketing tools? Catch the replay now!
Joshua Barnes has spent the last 13 years focused on technology and sales. He is fascinated by improving processes in social media, which made him an excellent presenter for this month's webinar.
After taking us through the flaws in many of the current methods of evaluating internet marketing, Joshua drove home the two key parts of his philosophy of marketing: "context" and "no guessing!" He showed off a better metho...
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Member retention is an everyday job for the whole organization. Learn how in this replay of our March 22 webinar, in which Scott Oser explored a multimedia approach that you are guaranteed to be able to benefit from.
Scott shows you how many contacts you need to get a dramatic improvement on renewal rate, and takes you through a timeline of actions that gives the entire organization a friendly and welcoming face.
With over 15 years of marketing experience in the association and publishin...
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Want to borrow Lady Gaga’s genius for marketing your professional development events? Sheri Jacobs led an Engage365 Webinar last fall to help you do just that.
Jacobs told Engage365 that Gaga "gets that it's all about the fans. She rewards them and appreciates them." From this, Jacobs draws the lesson that, "It's about the attendees and their needs."
Much like Lady Gaga herself, Jacobs turned her observations into a fun presentation that left its participants with something to think abou...
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On Tuesday, February 28, Engage365 welcomed its first webinar presenter in 2012: Ajay Bhojwani of MCI Middle East LLC. Mr. Bhojwani presented content on "Getting the Most Out of Your International Meetings."
Webinar Description: More than ever before, associations are looking at international markets for not only large conventions, but smaller and region focused meetings, symposium and events. However, the risk of financial liabilities and brand image continues to be a worry for everyone...
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View the On-Demand Webinar
Dan Loomis and Sean Lawler of Omnipress spoke July 19th on the eight things you are able to do by putting your educational content in an online knowledge center. Many associations already have a years of technical papers, reference guides and conference materials sitting uselessly on their shelves. What about making this content more usable?
"Content is king, usability is everything!"
With a knowledge center, you are able to unlock this valuable content leveraging it into a mark...
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On April 27, 2011, I had the opportunity to talk to nearly 100 professionals in the events and fundraising industry about "5 Ways to Build and Sustain an Event Brand." We had a great time and there were some great questions. At the end of the webinar, a whopping 90% said they had at least one specific takeaway that they could implement from the material! For those of you who missed the webinar, I wanted to recap the top three lessons learned that can be applied to an event brand.
Think Strategy. Th...
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