Engagement has become the issue of the day. Companies want to engage customers. Teachers want to engage students. Associations and community managers want to engage members. We’ve moved from trying to keep someone’s attention, to seeking a dialogue. I read a great article yesterday about “The Flipped Classroom,” where students view their professor’s lecture from home, then come to class to discuss it. Great idea!
Perhaps nowhere is the topic of engagement more discussed, more critical – and, probably, ...
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Great webinar last week on the importance of making sure our attendees and members learn from us. Building better learners ensures we have a greater impact on our constituents -- and builds that loyalty we all want. Watch it yourself now…
Jeff Cobb, the founder and managing director of Tagoras, a consulting and research firm in the association market, used his book, 10 Ways to be a Better Learner, to help us apply his ten tips to ourselves and our attendees and members. Start using his ideas today!
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E365 members got a great primer on using Google Analytics to measure the performance of event and association websites. Watch it yourself now…
Bob Clary, Marketing Manager at Webucator, a provider of Google Analytics training, revealed his picks for the seven most important Google Analytics tools, including:
1. Map Overlay – Find out where visitors are coming from.
2. Referring Sites – Learn which sites bring you the best traffic.
3. Goals and Funnels – Set up the actions you want visitors to...
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Attendee demand for mobile apps is growing every day, but how do you know which app is the best fit? Find out in this recording of our July 19 webinar!
In a fast-paced presentation, Michelle Bruno took on several of the key questions event planners have to consider when choosing a mobile app for their event. Key learning points included:
How mobile solutions can address a number of attendee needs simultaneously
How to develop a mobile event strategy
The common features and functionality of today'...
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Did you miss our June webinar on building a better webinar? Catch the replay now!
Social media expert Bruce Newman was plagued by gremlins in his phone line, but he overcame the static to present five ways to run better webinars.
He also highlighted the effectiveness of webinars as a teaching tool, sharing surveys that prove how useful webinars to their audience.
Over the course of an hour, he took his audience step-by-step through the process of creating an effective presentation. He also showed the l...
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Did you miss our May webinar on live event coverage? Catch the replay now!
Event correspondent Andrea Cook showed how live media coverage can have a huge effect on the buzz surrounding an event. She also shared tips for making that happen.
Some of those tips included:
Don't limit the brand and buzz to logos on a lanyard. Reach beyond the four walls of the conference halls.
Track and grow the ROI on your event. You can't expect your event to grow organically, so include event coverage as part of the s...
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