Viewing all posts under News


Event Pros Come Together To Show Support For Joplin MO 06/08/11

You may know KiKi L'Italien as the moderator of Association Chat (#assnchat), or as host of the webcast, The Social Media Sweet Spot, but Joplin Missouri knows her as one of its own. Like so many families, KiKi's was hit hard by the recent tornado that devastated her hometown. Now she is teaming up with her sister Kylee Coffman and pal Lindsey Rosenthal of Events For Good to create a fundraising event, June 13 from 6-9 pm in Washington DC, to benefit Joplin. She recently shared a little about the upcoming fundraise...

read more

Why is Face to Face Marketing So Powerful? The Answer is in Our Limbic System 06/01/11

(Special to Engage365.) Study after study proves, without a doubt,  that "face-to-face" is the most powerful marketing medium. "Why?" you might ask. The answer lies deep in our limbic system, says author and speaker Carol Kinsey Gorman, in a recent edition of Communications World Bulletin. In face-to-face exchanges, besides spoken words, our brains process a cascade of nonverbal cues. In fact, during face-to-face encounters, we interpret what people say only partl...

read more

The State of Social Media in the Event Industry 05/26/11

Special to Engage365 I was very pleased when Jenise asked me to contribute my thoughts concerning the use of social media in the meetings and events industry today.  My initial thought was to use the metaphor of whether a glass was half empty or half full to illustrate my position.  Not so quick!  I wrote it up going that the glass was half full, but afterwards didn’t agree with the piece.  So I did a second version with the glass being half empty and felt that I was too harsh when it was finished.  ...

read more

Hot Event Industry Topics from the Online World 05/19/11

Some of the things that are on the radar for Engage365 members this week include: Facebook Picture Tagging for Pages Facebook recently announced a new feature that allows Facebook pages to tag themselves in pictures.  Tagging is a feature whereby you can post a tag of yourself on a picture posted by someone else on their page and by doing so, the picture shows up on your page. The feature has always been available for profile pages but, up until now,  if you had a business or "fan" page, tagging yourself was not an...

read more

Social Media Learning Strategies for Associations/Non-Profits 05/11/11

Andy Steggles knows a little about using social media for non-profits. His book, Social Networking for Non-Profits, explains how to increase member engagement in a mobile and web 2.0 world. He is also the Chief Operating Officer & Social Strategist for Higher Logic, LLC, a social media and mobile software company for associations and nonprofits; and spent 10 years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed their social strategy i...

read more

Mobile Event Apps: Features to Look For, Red Flags to Avoid 05/05/11

With the vast array of mobile event app choices out there,  it can be very tough to make sense of it all. To help shed some light on the subject for Engage365, Marie-Claire Andrews of SmartShow, creators of the smartphone platform for events, ShowGizmo, recently answered a few questions. You can read the first part of this interview with Marie-Claire here. JENISE: Are there any basic features that event planners should always look for in a mobile event app? MARIE-CLAIRE:

read more