Earn badges by checking in at different locations. Sounds like Foursquare, right? But with MOJO, you earn badges by checking in at places on the internet and at events. Clinton Bonner of The Social Collective, which developed MOJO, recently agreed to answer a few questions about this new app.
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Mojo & the gamification of events
The three steps to the holy grail of engagement
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One of the things I've always appreciated about Engage365 has been the constant effort here to add value and offer a variety of ways for members to engage with the site. So as the new Community Manager, I'm especially excited to announce a few new features we've added that we think you're going to like.
First, for those who are new to the site and not sure what to do first, we have created a "10 Things to Do on Engage365" page located under the "About" tab. It includes a list, created by Engage365 Leader Chris Usch...
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Social media has, in a short time, opened many new ways for planners to market their events. The marketing revolution, in general, has some companies quick to adopt these tools while others are just now getting on board.
And then there are those few companies, like Farmers Insurance, that are forging new territory. Earlier this week the company announced a new campaign that would put their virtual airship on the popular Facebook social game FarmVille. While it may be a joke to some, FarmVille is reported to h...
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How much is a Facebook status update worth to an event? About $2.52 cents according to online ticketing/registration service, Eventbrite which did some tracking of the data from it's site. Last week they announced their findings in a report, entitled "Social Commerce: A first look at the numbers." The report measures the value of social media sharing in dollars and cents.
"We knew that social media was having a significant impact on event discovery and ultimately helping event organizers reach more peopl...
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Twitter co-founders Biz Stone and Evan Williams announced Monday that the company is developing a new feature for events that may make hashtags unnecessary. The feature, called "Events" is part of a strategy to help Twitter reach a billion users, they said.
Instead of tracking popular hashtags, words or phrases, the way "Trends" currently does, the new feature would track keywords associated with an event.
Twitter has become a very useful tool in the events industry for creating buzz before, during and after a...
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Twitter and Facebook recently launched some major new features that have great potential for enhancing the experience of users.
The roll-out of Twitter's revamped site began a few weeks ago, but many users are just getting it now. Twitter's redesign features a two pane interface, a major switch from the old one-pane screen. There is a new emphasis on search, which is now prominently displayed at the top of the screen. Like Facebook, new Twitter comes with embedded media in tweets that can be played right on...
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