As savvy presenters know, it pays to double-check all critical “production” elements before each speech. Your mic, projector, platform—it all paves the way for how well your audience perceives and absorbs your presentation.
So, what about making it easy for your audience to SHARE your content? Yes, today, it’s not uncommon to see audience members whipping out their cell phones during a speech. Don’t be offended. Be flattered. Chances are they’re sharing a talking point and crediting YOU on their ne...
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Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.
For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get...
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Midori Connolly, CEO and Chief AVGirl for Pulse Staging and Events, encouraged participants to “evaluate technologies on more than bells and whistles,” giving them a sense of empowerment and comfort with new technology. While many participants are tech savvy, not everyone feels comfortable in this milieu, she said.
Midori Connolly Chief AV Girl
Connolly said the usual questions people ask about technology relate to ease of use, whether it will capture imaginations and engage people, and whether clients...
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Erica St. Angel, vice-president of marketing for Sonic Foundry, plans the UNLEASH Media Site User Conference each year. Her company is trending up on every metric, including increased attendance, social media use, increased revenues, customer satisfaction, and deeper customer relationships. But despite this success, St. Angel said, “A huge bucket of stuff is missing, and that’s what we do after the event is over.”
When organizers tweet about the weather or the wine during a conference, it is easy to g...
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Traditional marketing broadcasts messages to the masses via print, radio and TV.
Broadcast marketing is also considered interruption marketing. Commercials interrupt TV or radio shows. Ads interrupt articles. Spam interrupts our daily work flow. Online popup ads interrupt or web experience.
Marketers count the number of impressions (interruptions?) that people see or hear and identify reach and effectiveness. The goal is to repeat the message enough times so that the audience will remember it and act ...
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I recently had the pleasure of attending EventCamp Twin Cities - without leaving my office. How? I attended the virtual event, held in tandem with the live, face-to-face (F2F) event in the Twin Cities. I was extremely impressed by the entire event and particularly the virtual side. Thanks to technology partners like Intefy and Sonic Foundry, as well as awesome organizers like Samuel J. Smith of Interactive Meeting Technology, Ray Hansen of Appevision and EventCamp Twin Cities virtual host Emilie Barta, my experie...
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